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Cómo hacer un plan estratégico de comunicación. la investigación estratégica preliminar

Acceso institucional disponible Libro electrónico eLibro

Matilla, Kathy · Editorial UOC · 2018 · ISBN 9788491163992

Materias / palabras clave: Public relations; Communication in organizations; Planning; Strategic planning; Relaciones públicas; Comunicación; Planificación estratégica

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Contemporary Chinese Political Economy and Strategic Relations: An International Journal

Contemporary Chinese Political Economy and Strategic Relations: An International Journal

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National Sun Yat-sen University; Taiwan, Province of China · ISSN 2410-9681

Materias / palabras clave: china, political economy, strategic relations, contemporary chinese development, chinese foreign policy, chinese politics; Political science: Political science (General); Social Sciences: Economic theory. Demography: Eco...

Idioma English

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NIGERIA–SOUTH KOREA RELATIONS SINCE 1980: A STRATEGIC APPRAISAL OF BILATERAL COOPERATION AND ECONOMIC DIPLOMACY

NIGERIA–SOUTH KOREA RELATIONS SINCE 1980: A STRATEGIC APPRAISAL OF BILATERAL COOPERATION AND ECONOMIC DIPLOMACY

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Ahmed Oyekanola et al · “Dunarea de Jos” University of Galati · 2026 · ISSN 2601-3428

This study appraises the trajectory and dimensions of bilateral relations between Nigeria and the Republic of Korea (South Korea) from 1980 to the present. It explores the historical evolution, strategic motivations, and...

LCC TENDOkhpc3RvcnkgKEdlbmVyYWwpIGFuZCBoaXN0b3J5IG9mIEV1cm9wZQ~~; LCC:History (General)Idioma eng

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A Crise na Argentina e as relações com o Brasil e os Estados Unidos: continuidade e mudança nas relações triangulares The crisis in argentina and relationship swith Brazil and the United States: continuity and change in triangular relations

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Roberto Russell et al · Pontifícia Universidade Católica do Rio de Janeiro, Instituto de Relações Internacionais · 2004 · ISSN 0102-8529

Este artigo estuda as relações da Argentina com o Brasil e os Estados Unidos desde fins do século XIX até o momento presente, dando ênfase especial à fase que se inicia com a crise argentina de dezembro de 2001. Es...

LCC LCC:International relationsIdioma eng

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The Sino-Russian strategic partnership: historical background and current state

The Sino-Russian strategic partnership: historical background and current state

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Märt Läänemets · Taylor & Francis Group · 2026 · ISSN 2476-1028

This article provides an overview of the China-Russia strategic partnership, which is widely promoted by the governments of both countries as a special and exclusive relationship between the two countries in a new era. T...

LCC TENDOlBvbGl0aWNhbCBpbnN0aXR1dGlvbnMgYW5kIHB1YmxpYyBhZG1pbmlzdHJhdGlvbiAtIEFzaWEgKEFzaWFuIHN0dWRpZXMgb25seSk~; LCC:SocialIdioma eng

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MISPERCEPTION AS A CATALYST FOR CONFLICT: ANALYZING U.S.-CHINA RELATIONS THROUGH THE LENS OF ROBERT JERVIS' THEORIES

MISPERCEPTION AS A CATALYST FOR CONFLICT: ANALYZING U.S.-CHINA RELATIONS THROUGH THE LENS OF ROBERT JERVIS' THEORIES

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George Popov · V. N. Karazin Kharkiv National University · 2024 · ISSN 2220-8089

The contribution of one of the leading scholars in international relations, Robert Jervis, to the understanding of security mechanisms, signaling, and distorted relations between states is analyzed. The study examines ho...

LCC TENDOlBvbGl0aWNhbCBzY2llbmNlIChHZW5lcmFsKQ~~Idioma eng

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(How) does RBF strengthen strategic purchasing of health care? Comparing the experience of Uganda, Zimbabwe and the Democratic Republic of the Congo

(How) does RBF strengthen strategic purchasing of health care? Comparing the experience of Uganda, Zimbabwe and the Democratic Republic of the Congo

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Sophie Witter et al · KeAi Communications Co., Ltd · 2019 · ISSN 2397-0642

Abstract Background Results-Based Financing (RBF) has proliferated in health sectors of low and middle income countries, especially fragile and conflict-affected ones, and has been presented as a way of reforming and str...

LCC LCC:Public aspects of medicineIdioma eng

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CONTINUOUS SUPPLIER RELATIONSHIP MANAGEMENT FRAMEWORK

CONTINUOUS SUPPLIER RELATIONSHIP MANAGEMENT FRAMEWORK

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Tilen Klobučar et al · University of Zagreb, Faculty of Economics & Business · 2019 · ISSN 1846-3355

Procurement has become a key strategic business function for companies, which in turn has made supplier integration a key activity in supply-chain management. Thus, appropriate supplier relationship management is impor...

LCC LCC:BusinessIdioma eng

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Customer relationship management (CRM) performance evaluation in automotive industries with different level of digital maturities

Customer relationship management (CRM) performance evaluation in automotive industries with different level of digital maturities

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Bo Tang · Springer · 2026 · ISSN 2731-8117

Abstract This study reveals the impact of digital maturities on customer relationship management (CRM) performance in automotive industries. A fuzzy comprehensive evaluation (FCE) approach is employed to evaluate CRM per...

LCC LCC:Probabilities. Mathematical statistics; TENDOkluZm9ybWF0aW9uIHRoZW9yeQ~~Idioma eng

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Managing Uncertainty in the Airline Industry: The Interaction of Strategic Flexibility, Organizational Learning, and Dynamic Capabilities

Managing Uncertainty in the Airline Industry: The Interaction of Strategic Flexibility, Organizational Learning, and Dynamic Capabilities

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Mehmet Sahin Durak et al · Embry-Riddle Aeronautical University · 2024 · ISSN 2374-6793

The airline industry is one of the sectors characterized by being highly competitive, dynamic, and uncertain. In addition, the constantly renewed, growing structure and vulnerability to conjuncture of the sector usually ...

LCC LCC:Motor vehicles. Aeronautics. AstronauticsIdioma eng

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Relacionamentos multilaterais na unipolaridade: uma discussão teórica realista Multilateral relationships in unipolarity: a realist approach

Relacionamentos multilaterais na unipolaridade: uma discussão teórica realista Multilateral relationships in unipolarity: a realist approach

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Eugenio Diniz · Pontifícia Universidade Católica do Rio de Janeiro, Instituto de Relações Internacionais · 2006 · ISSN 0102-8529

Examina-se em que medida e em que condições relacionamentos multilaterais podem ser relevantes no contexto de um sistema unipolar e, em particular, em que medida e em que condições esses relacionamentos podem influen...

LCC LCC:International relationsIdioma eng

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SCIENTIFIC JUSTIFICATION OF THE IMPORTANCE OF BRANDING IN STRATEGIC MARKETING

SCIENTIFIC JUSTIFICATION OF THE IMPORTANCE OF BRANDING IN STRATEGIC MARKETING

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Igor Belostecinic · V. N. Karazin Kharkiv National University · 2025 · ISSN 2524-2547

In the contemporary landscape of global economic development, branding has evolved into one of the most critical strategic tools for ensuring long-term competitiveness. A brand no longer serves merely as a symbolic ident...

LCC TENDOkVjb25vbWljcyBhcyBhIHNjaWVuY2U~Idioma ukr

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TACTICAL VICTORY, STRATEGIC FAILURE? SPECIAL OPERATIONS FORCES AS AN INSTRUMENT OF REALPOLITIK

TACTICAL VICTORY, STRATEGIC FAILURE? SPECIAL OPERATIONS FORCES AS AN INSTRUMENT OF REALPOLITIK

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Colonel (ret.) Doru – Constantin TOCILĂ, Ph.D · Academy of Romanian Scientists Publishing House · 2026 · ISSN 2066-7086

The article analyzes the relationship between the tactical effectiveness of Special Operations Forces (SOF) and their capacity to generate durable strategic outcomes when employed as instruments of realpolitik. Using a m...

LCC TENDOk1pbGl0YXJ5IFNjaWVuY2U~Idioma eng

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Gastrodiplomacy as a tool of strategic communication: from local products to global impact

Gastrodiplomacy as a tool of strategic communication: from local products to global impact

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Tetiana Parfinenko · V. N. Karazin Kharkiv National University · 2025 · ISSN 2310-9513

The object of the study is gastrodiplomacy as a component of the state’s strategic communications within the global environment. The aim of the research is to provide a comprehensive analysis of gastrodiplomacy as a to...

LCC LCC:International relationsIdioma eng

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Journal of Military and Strategic Studies

Journal of Military and Strategic Studies

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Centre for Military, Security and Strategic Studies · ISSN 1488-559X

Materias / palabras clave: Military Science; Political science: International relations

Idioma English

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Malaysian Journal of International Relations

Malaysian Journal of International Relations

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Department of International and Strategic Studies, University of Malaya, Malaysia' · ISSN 2289-5043

Materias / palabras clave: Political science: International relations

Idioma English

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Market-led densification of suburbia: Types of developers and their resource management for strategic decision making

Market-led densification of suburbia: Types of developers and their resource management for strategic decision making

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Katharina Künzel · oekom verlag GmbH · 2026 · ISSN 0034-0111

Suburban areas have significant potential for densification to address housing shortages, yet municipal planning departments often exhibit inertia in fully exploiting this potential. Consequently, private developers have...

LCC LCC:Cities. Urban geography; TENDOlVyYmFuaXphdGlvbi4gQ2l0eSBhbmQgY291bnRyeQ~~Idioma deu

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Methodology for Leveraging Artificial Intelligence to Formulate Problems of Discovering Novel Growth Models and Enabling Strategic Management of Complex Socio-Economic Systems

Methodology for Leveraging Artificial Intelligence to Formulate Problems of Discovering Novel Growth Models and Enabling Strategic Management of Complex Socio-Economic Systems

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M. S. Varenik et al · North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration · 2026 · ISSN 1726-1139

Amid the convergence of technological, macroevolutionary, and demographic singularities, conventional approaches to analyzing and forecasting economic growth are increasingly losing relevance and predictive power. The su...

LCC TENDOlBvbGl0aWNhbCBpbnN0aXR1dGlvbnMgYW5kIHB1YmxpYyBhZG1pbmlzdHJhdGlvbiAoR2VuZXJhbCk~Idioma eng

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O design institucional da União Europeia e sua repercussão nas relações com a América Latina The institutional design of the European Union and its effect on the relationships with Latin America

O design institucional da União Europeia e sua repercussão nas relações com a América Latina The institutional design of the European Union and its effect on the relationships with Latin America

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Patrícia Luiza Kegel et al · Pontifícia Universidade Católica do Rio de Janeiro, Instituto de Relações Internacionais · 2012 · ISSN 0102-8529

As negociações entre União Europeia e Mercosul com o objetivo de estabelecer uma relação estratégica birregional e um acordo comercial estão estagnadas desde 2004. Mesmo assim, o comércio vem aumentando substanci...

LCC LCC:International relationsIdioma eng

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State selectivities in Mexico's 4th transformation: Indigenous consultation in the San José Mining Project, Oaxaca, Mexico

State selectivities in Mexico's 4th transformation: Indigenous consultation in the San José Mining Project, Oaxaca, Mexico

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Rafael Hernández Westpfahl · University of Arizona Libraries · 2026 · ISSN 1073-0451

The role of the state in social participation related to extractive projects in Latin America is relevant topic for political ecologists, because it intervenes and shapes the relationship between society and nature. The ...

LCC TENDOkVudmlyb25tZW50YWwgc2NpZW5jZXM~; LCC:Political scienceIdioma eng

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Disputed aspects of the reputation management implementation

Disputed aspects of the reputation management implementation

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Vitaliy Shkromyda · Vasyl Stefanyk Carpathian National University · 2020 · ISSN 2311-0155

The recognition of the company and its products, its positive perception among stakeholders are important drivers of sustainable development, which together generate constant sales, provide high margins and strengthen co...

LCC TENDOkVkdWNhdGlvbg~~; TENDOkVjb25vbWljcyBhcyBhIHNjaWVuY2U~Idioma eng

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ECONOMETRIC MODELING OF TURIST COMPANIES' FINANCIAL RESULTS: MULTIFACTOR REGRESSION ANALYSIS AND SCENARIO FORECASTING

ECONOMETRIC MODELING OF TURIST COMPANIES' FINANCIAL RESULTS: MULTIFACTOR REGRESSION ANALYSIS AND SCENARIO FORECASTING

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Ірина Єрко et al · FINTECH Alliance LLC · 2026 · ISSN 2306-4994

The article considers strategic modeling of the competitive capabilities of tourism companies in a dynamic market. The purpose is to design an effective model for assessing competitiveness, using materials from the case ...

LCC TENDOkVjb25vbWljcyBhcyBhIHNjaWVuY2U~; LCC:BusinessIdioma eng

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EXPLORING INNOVATION AND TRANSACTION CAPACITY IN THE NORTHERN RIO GRANDE DO SUL, BRAZIL

EXPLORING INNOVATION AND TRANSACTION CAPACITY IN THE NORTHERN RIO GRANDE DO SUL, BRAZIL

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Carlos Daniel Rotini et al · Universidade FUMEC · 2026 · ISSN 1517-8900

This study investigates the role of regional innovation ecosystems in enhancing startups' transaction capacity, specifically in the context of Northern Rio Grande do Sul, Brazil. Specifically, it explores the underlying ...

LCC LCC:Commerce; LCC:BusinessIdioma eng

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