Territory as a primary plane of the development of enterprises

The adoption of territorial development paradigm as a basis for discussion and research studies in the field of local development, reorients traditional approach to research in this area, through the introduction of analyzes related to the wider context of social and cultural processes of economic development. The concept of the so-called “soft” factors of development, i.e. institutions, relational capital or regulations that determine the competitiveness of local enterprises, makes necessary to introduce studies of sociological, cultural and social nature, in addition to traditional research conducted on the basis of economic sciences. Globalization processes that force the adoption of specific businesses strategies, indicate the need to conduct research leading to finding an answer to the question of how the territory allows to develop on the basis of local strategies to assist the active participation of companies in the global market. This article presents the results of research explaining the role of territorial conditions for business development.