When Not to Post: Inhibition and the Digital Presentation of Self of Muslim Women

This article examines how inhibition, understood as an internal suppression of impulses, shapes the presentation of self on social media. While research on digital participation has emphasized posting, identity construction, impression management, and self-censorship, less attention has been paid to the mechanisms of inhibition. Drawing on 50 in-depth interviews with Muslim women in Kuwait (a Muslim-majority context) and New Zealand (a Muslim-minority context), the analysis shows that digital restraint is internally regulated and contextually grounded, rather than solely reactive to external pressure. Findings reveal a continuum of inhibition structured by audience control and post permanence. Inhibition is lowest when content is ephemeral and directed to controlled audiences, and highest when content is permanent and visible to broad publics. Across both contexts, privacy, moral accountability, and collective belonging underpin posting decisions, although the sources of inhibition differ. In Kuwait, inhibition is shaped by legal oversight and social monitoring, whereas in New Zealand, it is shaped by minority visibility and representational concern. Marital status further intensifies inhibition across settings, with married women reporting heightened restraint. By conceptualizing inhibition as an internal mechanism of digital self-presentation, this study highlights restraint as a central dimension of social media participation and demonstrates how platform affordances structure everyday decisions about visibility in culturally distinct contexts.