Determinants and pragmatics of transformed paremias in modern Russian-language discourse

INTRODUCTION. This study is devoted to a comprehensive analysis of transformed paremiological units (paremias-transformers) as a dynamic component of contemporary Russian speech. The aim of the research is a comprehensive analysis of transformed paremiological units as a dynamic component of modern Russian speech, identifying the system of linguistic and extralinguistic factors of their genesis and their multidimensional pragmatic potential. The study focuses on the mechanisms of semantic-structural modification of conventional paremiological units and their communicative effectiveness in contemporary media, professional, and internet discourse. MATERIALS AND METHODS. The research material consists of 162 examples of transformed paremiological units extracted by continuous sampling from media texts, internet discourse, and oral speech. The study employed contextual analysis, discourse analysis, linguocultural analysis, comparative method, and statistical processing. RESULTS AND DISCUSSION. The research revealed a system of linguistic determinants of the genesis of transformed paremiological units, the actualization of implicit meanings, and the presence of structural-grammatical models. Extralinguistic factors and the pragmatic potential of transformed paremiological units were established, with distribution across discourse types and examples of their speech realization. CONCLUSION. The study highlights the importance of examining transformed paremiological units in various types of discourse, as they represent a natural product of the evolution of linguistic consciousness, determined by the systemic interaction of linguistic and extralinguistic factors.