AGRICULTURAL ENTERPRISES IN THE CONDITIONS OF TRANSFORMATIONAL CHANGES: INNOVATIVE STRATEGIES AND FINANCIAL SOLUTIONS FOR REGIONAL DEVELOPMENT

In conditions of rapid change, the strategic stability of agricultural enterprises and the ability to innovate are key factors in ensuring regional economic stability and food security. The purpose of the article is to study the features of the functioning of agricultural enterprises in conditions of transformation when choosing innovative strategies and financial solutions for regional development. In the article, the features of the functioning of agricultural enterprises in conditions of transformational changes are examined, in particular, the key components of the organizational support of such transformations are analyzed, which allows for a structured assessment of strategic planning, institutional support, digitalization, and innovative development of enterprises. It is established that the effective implementation of innovative activity and the implementation of digital solutions is carried out based on the public management mechanism that integrates methods, approaches, tools, and tasks for the activation of agricultural enterprises as a component of regional development. An analysis of state and regional programs to support small and medium-sized businesses aimed at stimulating the development of the agricultural sector was conducted, and their significance for the restoration of production processes, modernization of infrastructure, and increasing the financial capacity of enterprises was shown. Particular attention was paid to the digital component of agribusiness transformations: it was demonstrated that the integration of digital platforms, machine learning technologies, automation of workflows, and big data processing systems allows for increasing the efficiency of management decisions, ensuring transparency of financial accounting, optimizing logistics and production processes, and also promoting the development of innovative strategies of enterprises. Based on the conducted research, the choice of innovative strategies for agricultural enterprises was substantiated, taking into account security risks, resource capacity, and opportunities for using digital solutions, which contribute to increasing the competitiveness of businesses and the development of territorial communities.