THE INFLUENCE RELIGIOSITY, LIFESTYLE, PRICE, AND FASHION TRENDS ON MUSLIM FASHION PURCHASE DECISIONS (A CASE STUDY OF GENERATION Z IN MEDAN CITY)

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THE INFLUENCE RELIGIOSITY, LIFESTYLE, PRICE, AND FASHION TRENDS ON MUSLIM FASHION PURCHASE DECISIONS (A CASE STUDY OF GENERATION Z IN MEDAN CITY)

Ditiya Puspita · Universitas Trunojoyo Madura · 2025

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Autore / responsabile

Ditiya Puspita

Editore

Universitas Trunojoyo Madura

Anno

2025

ISSN

1829-7935

ISSN

1829-7935

Lingua

Inglés

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This study aims to analyze the influence of religiosity, lifestyle, price, and fashion trends on Muslim fashion purchasing decisions by Generation Z in Medan City. The method used is a quantitative approach with SEM-PLS analysis techniques through SmartPLS 4 software and involving 100 respondents. The results show that religiosity, lifestyle, and fashion trends have a significant influence on purchasing decisions, while price does not show a significant influence. The R² value of 57.3% indicates that the model can explain more than half of the variation in purchasing decisions. This finding reflects that Gen Z prioritizes religious aspects and lifestyle over price considerations, which is in line with the principles of consumption in Islamic economics namely, orientation towards needs, ethical values, and compliance with sharia. Keywords: Muslim fashion, religiosity, lifestyle, price, fashion trends, purchasing decisions

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APA 7

Puspita, D. (2025). THE INFLUENCE RELIGIOSITY, LIFESTYLE, PRICE, AND FASHION TRENDS ON MUSLIM FASHION PURCHASE DECISIONS (A CASE STUDY OF GENERATION Z IN MEDAN CITY). https://doi.org/10.21107/pamator.v18i4.31578

MLA

Puspita, Ditiya. "THE INFLUENCE RELIGIOSITY, LIFESTYLE, PRICE, AND FASHION TRENDS ON MUSLIM FASHION PURCHASE DECISIONS (A CASE STUDY OF GENERATION Z IN MEDAN CITY)." 2025. https://doi.org/10.21107/pamator.v18i4.31578.

Chicago

Puspita, Ditiya. 2025. "THE INFLUENCE RELIGIOSITY, LIFESTYLE, PRICE, AND FASHION TRENDS ON MUSLIM FASHION PURCHASE DECISIONS (A CASE STUDY OF GENERATION Z IN MEDAN CITY).". https://doi.org/10.21107/pamator.v18i4.31578.

Harvard

Puspita, D. 2025, THE INFLUENCE RELIGIOSITY, LIFESTYLE, PRICE, AND FASHION TRENDS ON MUSLIM FASHION PURCHASE DECISIONS (A CASE STUDY OF GENERATION Z IN MEDAN CITY), Universitas Trunojoyo Madura, available at: https://doi.org/10.21107/pamator.v18i4.31578 [Accessed 8 Aug. 2026].

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Titolo: THE INFLUENCE RELIGIOSITY, LIFESTYLE, PRICE, AND FASHION TRENDS ON MUSLIM FASHION PURCHASE DECISIONS (A CASE STUDY OF GENERATION Z IN MEDAN CITY)

Autore / collaboratori: Ditiya Puspita

Editore: Universitas Trunojoyo Madura

Anno di pubblicazione: 2025

ISSN: 1829-7935

ISSN: 1829-7935

Lingua: Inglés