Strategies for creating a sense of belonging in a rural tourism destination by mediating tourist satisfaction (Case study: Kandelous village)

Today, energy consumption in our country has become one of the serious concerns of politicians, especially in the domestic water consumption sector. And due to Iran being located in the dry and waterless part of the world and its dire need for drinking water, this concern has intensified. Therefore, the purpose of this research is to investigate the effect of lifestyle on the water consumption of families in Sari County. The method of this research is survey and descriptive studies and also includes correlational research. A questionnaire was used to collect data and information. The findings showed that despite water shortages, average water consumption is high. There is a significant positive relationship between a consumerist-hedonistic lifestyle and water consumption. The Pearson correlation coefficient for this relationship is 0.410 with a significant level of 0 (p < 0.05). Additionally, income and education levels are positively correlated with this lifestyle and water consumption, while age is negatively correlated. The Pearson correlation coefficient for income and lifestyle is 0.276 (p < 0.05), for age and lifestyle is -0.232 (p < 0.05), and for age and water consumption is -0.127 (p = 0.011). The Spearman correlation coefficient for education and water consumption is reported but its value is mentioned as 0.009, which seems to be an error in the text. This study shows a positive relationship between a consumerist-hedonistic lifestyle and water consumption. This lifestyle emphasizes consuming more and using expensive goods to display identity. Higher income and education levels also lead to increased water consumption. Younger couples are more inclined towards this lifestyle, resulting in higher water usage. Income plays a crucial role in increasing consumption, with education contributing to higher income and subsequently more consumption.