Le français des réseaux sociaux : un parler favori des internautes

The adaptation of French to sociocultural and linguistic contexts is no secret. This tendency to want to vernacularize French is found everywhere in French-speaking countries in Africa, as is the case in Cameroon, which stands out for its diverse use (for Tabi-Manga (1994) its use has several forms). The emergence of Cameroonian French can be seen in the media through the advertising discourse of mobile telephony in this country. These discourses have identified marks that show that it is a new expression driven by a certain communication freedom. Therefore, advertising gives both to communicators and to consumers, a certain linguistic freedom which brings out an extraordinary way of speaking. Thus, we want to focus our reflection on the linguistic practices that take place on the Facebook social network with the aim of questioning the French used during interactions between advertisers and consumers. The question that arises is that of knowing how this speaking manifests itself. We want by this article to describe the mechanisms of functioning of French on the internet, we have identified for this purpose the speeches stated on the Facebook page of the MTN and Nexttel brands which benefit from a treatment in speech analysis. Also, we are going to submit our corpus to a semiological analysis grid introduced by Joly (2015). In the end, the analysis of this practice of French on Facebook allows us to see that these mechanisms are deployed on the lexical and semantic levels that we are going to apprehend.