TRANSFORMATION OF THE CONSULTING SERVICES MARKET IN UKRAINE UNDER THE INFLUENCE OF MILITARY CONFLICT

The study examines the transformation of Ukraine’s consulting services market under the influence of military conflict. It analyzes external and internal factors affecting the market’s development during wartime and presents key statistical indicators of the consulting sector. The full-scale war has caused a sharp contraction in demand for consulting services in traditional segments as business activity was disrupted, while simultaneously stimulating new demand for crisis management, digital transformation, and risk management advisory. We assess the business environment’s response to instability: companies have been leveraging financial reserves, cutting costs, and revising management strategies to survive. Special attention is given to changes in the demand and supply for consulting services amid the conflict: the study identifies which market segments suffered the most and how client needs have shifted, with new requirements emerging due to elevated wartime risks. Our analysis finds that the war has heightened the need for consulting support in areas such as business relocation, supply chain reconfiguration, cybersecurity, and post-war recovery planning. The size and structure of the consulting market are examined based on statistical data and industry reports, revealing that the Ukrainian consulting industry, which was historically underdeveloped, faced severe setbacks but also accelerated changes. We identify current development trends and key factors affecting market performance during the war. Based on the findings, we propose strategic recommendations for strengthening the consulting sector and provide a forecast for its post-war development. The conclusions offer valuable insights for consulting professionals, business leaders, and government agencies involved in regulating or supporting the consulting services industry in Ukraine.