Business model design in relocation management through qualimetric approach

The purpose of the study is to explore the application of qualitative methods in evaluating business relocation management, particularly focusing on optimizing business models through a qualimetric approach. The methodology involves qualitative research methods such as interviews, surveys and case studies to collect and analyze data on various aspects of business relocation. The article highlights the complexities of business relocation, emphasizing the legal, economic, social, cultural and environmental impacts on business activities. The research identifies key challenges and risks associated with relocation, particularly in the context of Ukrainian businesses relocating during wartime. Research implications suggest the need for further theoretical and analytical exploration of business relocation challenges and the development of comprehensive methodologies to evaluate relocation effectiveness. It offers valuable insights for improving communication with stakeholders, enhancing employee relations, and addressing legal and environmental considerations in relocation decisions. The study contributes to the optimization of business models through a qualimetric approach to relocation management.