Microeconomía : Una aproximación psicológica

At present we are living in a time where extraordinary things happen which rapidly change thereby creating tensions that give rise to different forms of conduct according to how we face up periods of inflation, war or State interventions. The variations which come into the equation of economical behaviour like those of socially, politically and familiar nature, which have been disregarded in the Microeconomical Theory by the blocking premise of a maximum utility, becomes more important. In a competitive market the search for maximum benefits becomes predominant. Here the behaviour is conditioned among to its own limited margin, which also, due to the existing atomization compensates some managers for their devious behaviour. But this supposition loses its importance when faced by imperfectly expanding markets where the strategy of one or some productors cause a variation in the structure which presupposes a pattern of behaviour through the principle of maximization in Economy. A knowledge of what Modern Psychology teaches about the behaviour of an economic subject, should no doubt enrich the analysis, bringing us nearer to conclusions more in accord with reality. Facultad de Ciencias Económicas