MEASURING CONSUMER INTENTION TO USE RAILWAY TRANSPORTATION AS THE INDONESIAN PUBLIC TRANSPORTATION WITH HEALTH INSURANCE REPUTATION

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MEASURING CONSUMER INTENTION TO USE RAILWAY TRANSPORTATION AS THE INDONESIAN PUBLIC TRANSPORTATION WITH HEALTH INSURANCE REPUTATION

Nanang Jantan Jumeneng Parikesit et al · University of Zagreb, Faculty of Economics & Business · 2023

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Autor / responsable

Nanang Jantan Jumeneng Parikesit et al

Editorial

University of Zagreb, Faculty of Economics & Business

Año

2023

ISSN

1846-3355

ISSN

1846-3355

Idioma

eng

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This study aims to determine the effect of health consciousness and risk perception on the intention of using railway transportation during the COVID-19 outbreak, directly or indirectly, through consumer trust in Indonesian train services. These factors are the most dominant motives for the passengers to use railway transportation; where during the COVID-19 outbreak, PT KAI, as the only railway transportation company in Indonesia, has been present as public transportation that prioritizes the health of its customers. This research is expected to provide information and additional knowledge for practitioners, especially the management of the Indonesian Train Service Company, regarding the dominant factors influencing the intention of railway transportation users in the COVID-19 outbreak so that they can determine the right strategy to increase the number of train users.

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APA 7

al, N. J. J. P. E. (2023). MEASURING CONSUMER INTENTION TO USE RAILWAY TRANSPORTATION AS THE INDONESIAN PUBLIC TRANSPORTATION WITH HEALTH INSURANCE REPUTATION. https://doi.org/10.22598/pi-be/2023.17.2.37

MLA

al, Nanang Jantan Jumeneng Parikesit et. "MEASURING CONSUMER INTENTION TO USE RAILWAY TRANSPORTATION AS THE INDONESIAN PUBLIC TRANSPORTATION WITH HEALTH INSURANCE REPUTATION." 2023. https://doi.org/10.22598/pi-be/2023.17.2.37.

Chicago

al, Nanang Jantan Jumeneng Parikesit et. 2023. "MEASURING CONSUMER INTENTION TO USE RAILWAY TRANSPORTATION AS THE INDONESIAN PUBLIC TRANSPORTATION WITH HEALTH INSURANCE REPUTATION.". https://doi.org/10.22598/pi-be/2023.17.2.37.

Harvard

al, N. J. J. P. E. 2023, MEASURING CONSUMER INTENTION TO USE RAILWAY TRANSPORTATION AS THE INDONESIAN PUBLIC TRANSPORTATION WITH HEALTH INSURANCE REPUTATION, University of Zagreb, Faculty of Economics & Business, available at: https://doi.org/10.22598/pi-be/2023.17.2.37 [Accessed 28 Jun. 2026].

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Título: MEASURING CONSUMER INTENTION TO USE RAILWAY TRANSPORTATION AS THE INDONESIAN PUBLIC TRANSPORTATION WITH HEALTH INSURANCE REPUTATION

Autor / colaboradores: Nanang Jantan Jumeneng Parikesit et al

Editorial: University of Zagreb, Faculty of Economics & Business

Año de publicación: 2023

ISSN: 1846-3355

ISSN: 1846-3355

Idioma: eng

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Covid-19 outbreak; health consciousness; intention of use; risk perception; trust