Clustering Ontario Renters

A survey conducted in the Canadian province of Ontario was used to identify five groups of renters through factor analysis and cluster analysis. 1) Former Buyers are older individuals who have purchased in the past or explored purchasing and are now renting. 2) Active Buyers are individuals who are planning to buy and have taken steps, such as securing pre-approval on a mortgage, to begin to find a home to purchase. 3) Planning Buyers plan to purchase a home but have yet to take active steps. 4) Considering Planning are individuals who may or may not someday purchase a home. 5) Not Planning are individuals who do not believe they will ever own a home. These groups are compared to measure attitudes toward their homes, neighbourhoods, civic issues, and well-being.