Women and men entering the 2014 presidential arena. Running a campaign on social media

Women and men entering the 2014 presidential arena. Running a campaign on social media explores how the usage of social media in the electoral campaign supports or resists representation of conventional stereotypes of femininity/masculinity and politics (such as the public man/private woman) whether women and men candidates have addressed substantive representation of women and tried to mobilize the support of women voters through specific targeted messages. Even if at the beginning of the research my intention was to focus exclusively on women entering the arena, I chose to expand the focus and address the two most preeminent men engaging in the campaign. I explain the reasons and advantages of such an approach in the research section.