Romanian farmers’ market. A multinomial logit model approach

This paper analyzes the nature of the farmers’ market in Romania and its position regarding the main rivals: the specialized stores and the supermarkets. We use a multinomial logit model to estimate the consumers’ characteristics which determine their preference for a certain commercialization form of the fresh agricultural products. The estimations of the model show that farmers’ market can keep asegment of consumers relatively stable, since it dominates its competitors through prices, proximity to the consumers, freshness and diversity of the products