Teoretické modely působení umělecké intence na diváka a jejich experimentální ověření

The image is often discussed as a tool of the communication process across many disciplines, including the history of art and aesthetics. At present, it is also becoming of importance to cognitive sciences, which until recently have focused mainly on the basic physical properties of artefacts and how these aspects are able to influence the basic variables of our perception. However, the process of visual perception and the associated mental cognition in relation to authorial intention remained a somewhat neglected aspect. The paper presents hypotheses and theories discussing the influence of artistic intent on spectator perception and the possibilities of their application in experimental research.