2014 Presidential elections in Romania – surprising result or strategy

The presidential elections in Romania which took place in November 2014 were won by Klaus Iohannis, who clearly defeated the incumbent prime-minister Victor Ponta by 10%. The result was considered by many a surprise, as none of the opinion polls were able to predict it. This article reveals a part of the strategy of Klaus Iohannis’s campaign and it offers a few clues about how this is result was possible, without having the aim to explain it fully. As the authors were accountable for strategy and political message in the electoral campaign for Klaus Iohannis, the scientific approach is combined with the inside view, to provide the reader a better understanding of the November 2014 events.