A Measure of the Personal Perception of In-group Communication about Social Objects

The aim of the study was to create a measure of group communication on social objects. An instrument was elaborated, and validity evidence was sought for two topics. The participants were 803 undergraduate students. For both topics, the instrument was adequate to the theoretical structure of three factors: communication frequency; importance of group opinion; similarity with group opinion. Other than presenting satisfactory indexes and precision, the instrument discriminated participants with high and low personal identification with the social object. The measure is considered suitable to assess group communication and capable of adaptation to other groups and objects.