Metaphoricizing Modernity

Abstract We of the modern world tell stories about being modern, becoming modern. We ask where modernity is going. Two metaphorical complexes dominate these stories: We favour metaphors of life and growth; modernity has a life of its own. Or we prefer metaphors of motion and direction; modernity is a journey that takes many paths. The two complexes coexist uneasily even as they feed on each other; together they mark the modern conceit that modernity has left tradition behind. Those whom modern society has victimized, uprooted or abandoned may resist both complexes, often seeking to retrieve the metaphors of a lost, broken, misremembered or invented past. Most beneficiaries of modernity favour the metaphorical complex of life and growth—or merely take it for granted. Scholars with a critical attitude toward modernity often favour many paths and thus the metaphorical complex of motion and direction—without realizing it. Seven metaphors reveal these tendencies: boundary, break, juncture, limit, rupture, stage, transition. They also hint at a third, distinctively modern metaphorical complex. In our stories about modernity, we deploy plural versions of spatial metaphors sequenced in time: frames, boxes, compartments, or containers, and mark the sequence with metaphorical signposts: age, stage, wave, or period.