Transmedia storytelling: reinventing nostalgia and creative world building in ’90s Generation popular series

The ’90s Generation (in Indonesian: Generasi 90an, 2013) by Marchella FP series is a popular collection of books and transmedia products that utilize transmedia storytelling strategies. These products encompass the visual culture of nostalgia from the Indonesian 1990s Generation, employing fluxus visualization techniques and pop art illustrations. This study explores the practical application of transmedia storytelling strategies in reinventing nostalgia and creative world building within the ’90s Generation popular series. The findings reveal three key aspects of the praxis: 1) the particularization and parallelization of the storyworlds in the ’90s Generation series; 2) character immobility transitions in colossal inventory; 3) the escapism pseudo-compartment and remedial audiences to attract larger and more diverse audiences and comprehensive capitals.