Buscar recursos académicos

Marketing inherited a model of exchange from economics, which had a dominant logic based on the exchange of “goods,” which usually are manufactured output. The dominant logic focused on tangible resources, embedded v...

We propose a novel approach for solving the perceptual grouping problem in vision. Rather than focusing on local features and their consistencies in the image data, our approach aims at extracting the global impression o...

Materias / palabras clave: Voxel; Artificial intelligence; Voxel-based morphometry; Segmentation; Pattern recognition (psychology); Smoothing; Computer science; Gray (unit); Artifact (error); Gaussian; Parametric statistics; Market segmentation

Machine learning addresses the question of how to build computers that improve automatically through experience. It is one of today's most rapidly growing technical fields, lying at the intersection of computer science a...

Structural equation modeling (SEM) has become a quasi-standard in marketing and management research when it comes to analyzing the cause-effect relations between latent constructs. For most researchers, SEM is equivalent...

Social network analysis is used widely in the social and behavioral sciences, as well as in economics, marketing, and industrial engineering. The social network perspective focuses on relationships among social entities ...

Materias / palabras clave: Series (stratigraphy); Time series; Econometrics; Computer science; Control (management); Economics; Artificial intelligence; Machine learning; Paleontology; Biology

Materias / palabras clave: marketing research, marketing, market research; Social Sciences: Commerce: Business: Marketing. Distribution of products

Materias / palabras clave: marketing research, marketing, market research; Social Sciences: Commerce: Business: Marketing. Distribution of products

Materias / palabras clave: market intelligence, business intelligence, competitive intelligence, markting intelligence, geoeconomics; Social Sciences: Commerce: Business

Materias / palabras clave: marketing information systems, marketing intelligence, data mining, market research, marketing, e marketing; Social Sciences: Commerce: Business: Marketing. Distribution of products

Materias / palabras clave: entrepreneurship, business management, marketing management, marketing strategies, business intelligence; Social Sciences: Commerce: Business: Business records management