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Materias / palabras clave: Narración (Retórica); Storytelling; Communication in marketing; Narration (Rhetoric); Product management; Social media; Authorship

Al analizar la naturaleza de las historias, se observa que se pueden transmitir de tres maneras: narradas (storytelling), mostradas (storyboard) o vivenciadas (role-playing game). El presente libro desarrolla el aspecto ...

Materias / palabras clave: Comunicación; Storytelling; Narrativa

Materias / palabras clave: Diseño industrial; Persuasión (Psicología); Narración de cuentos; Publicidad; Percepción visual; Diseño; Design; Human factors; Psychological aspects; Storytelling in art; Visual communication; Creative thinking

Materias / palabras clave: Storytelling in mass media; Trademarks; Advertising; Medios de comunicación de masas; Marca registrada; Publicidad

Materias / palabras clave: Leadership; Liderazgo

Vía Crucis tells of the splendor and demise of the coffee industry through the eyes of an immigrant family. The story takes place during the revolutionary period of 1868-1878, showing the misfortunes of Cuban society af...

Vía Crucis tells of the splendor and demise of the coffee industry through the eyes of an immigrant family. The story takes place during the revolutionary period of 1868-1878, showing the misfortunes of Cuban society af...

Neoliberalism - the doctrine that market exchange is an ethic in itself, capable of acting as a guide for all human action - has become dominant in both thought and practice throughout much of the world since 1970 or so....

Materias / palabras clave: Spanish literature; Short story; Literatura española; Cuentos

Materias / palabras clave: Cuerpo humano; Cuentos; Funciones corporales; Literatura colombiana; Storytelling

In the summer of 1932, Juan O'Gorman, a very young architect who has not yet graduated, finished in Mexico City the construction of the studio houses that he had designed for Diego Rivera and Frida Kahlo. Behind a palisa...

Materias / palabras clave: Narración de cuentos; Short story; Technique

Materias / palabras clave: globalization, digital media, storytelling, narrative, audiovisual communication; Language and Literature: Literature (General): Drama: Motion pictures; Language and Literature: Philology. Linguistics: Communication. Mas...

Preface General Introduction PART I: A VERY ORDINARY CULTURE I. A Common Place: Ordinary Language II. Popular Cultures: Ordinary Language III. Making Do: Uses and Tactics PART II: THEORIES OF THE ART OF PRACTICE IV. Fouc...

In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality. Readers learn not only about a given issue, but also how much importance to attach to that i...