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The purpose of the article is to substantiate the role and determine the significance of controlling as an effective tool for managing entrepreneurial activities in the context of implementing the principles of corporate...

in particular, the consequences of customer relationship orientation and the use of CRM technologies as a support for analysis, data integration and access to business performance. Customer Relationship Management (CRM) ...

In the current context, the development business functions as a strategic sector of the national economy, driving infrastructure growth in cities and regions. Its multiplier effect is explained by its comprehensive scope...

The article presents a theoretical and methodological platform for talent management in the context of improving the enterprise’s activity efficiency. The study proves that talent management is recognized as one of the...

The study examines the transformation of Ukraine’s consulting services market under the influence of military conflict. It analyzes external and internal factors affecting the market’s development during wartime and ...