The Role of Influencer Dr. Tirta in Marketing Running Shoes on Social Media and Its Impact on Generation Z’s Purchase Intention in Indonesia
Artículo
Acceso abierto
Artículo
DOAJ
This study examines the role of influencers in digital marketing, focusing on Generation Z, who are highly responsive to social media content and trust-based interactions. Dr. Tirta, a credible doctor and sports figure, ...
LCC LCC:Islam; TENDOkVjb25vbWljcyBhcyBhIHNjaWVuY2U~Idioma eng
Acceso abiertoRuta libre sin proxy. Acceso recomendado cuando no hay suscripción activa.
Open Access