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Digital transformation changed the way individuals manage money and make financial decisions. The evolution of financial technologies (fintech), artificial intelligence and mobile banking applications introduced new to...

Digital marketing shapes each moment of the contemporary travel journey, yet limited evidence still obscures how individual tactics foster purchase decisions. This conceptual study will develop an integrative framework t...

The increasing complexity of halal supply chains has intensified transparency challenges, yet limited studies integrate behavioural and innovation theories to explain consumer adoption of blockchain-based halal traceabil...

Despite the growing number of interventions aimed at reducing household food waste (HFW), many remain overly generalised and fail to adequately account for the heterogeneous routines, motivations, and disposal contexts t...

Artificial intelligence (AI) is transforming how consumers in credence-based markets search for, interpret, and trust product information. In the wine sector, where authenticity and quality depend on symbolic and experie...

Background: Social media influencers (SMIs) are critical information sources for beauty and personal care product purchases, yet limited research exists on their effectiveness in emerging markets like South Africa. Exis...

This article determines the effect of crisis changes on the structure of household expenditures in the following different regions of Ukraine: Kyiv, Lviv, Kharkiv, Odesa, and Vinnytsia. The study covers the period before...

The textile industry, a globally significant sector, is increasingly adopting sustainable alternatives through corporate social responsibility (CSR), environmental, social and governance (ESG) criteria, circular economy ...

As the global emphasis on sustainability grows, understanding consumer behaviour towards certified products is vital for promoting responsible consumption practices. This study investigates Indonesian consumers' preferen...

As global interest in sustainability and circular economy models intensifies, understanding consumer behaviour toward refurbished products becomes increasingly important—particularly in emerging markets like India. Thi...

Corporate Social Responsibility (CSR) has evolved from an ethical obligation in-to a strategic advantage, encouraging companies to integrate sustainability into their operations. However, the success of these strategies ...

The transition towards low-carbon transportation has intensified interest in electric vehicles (EVs), yet adoption remains uneven despite ambitious policy targets such as India’s 2030 electrification goal. This study e...

Abstract The growing electricity demand and use of smart appliances are placing pressures on power grids, making efficient energy management more important than ever. The existing energy management systems often prioriti...

Abstract Background In 2018, the Cannabis Act regulated the production and sale of cannabis for non-medical purposes in Canada. With the aim of continuing to protect the public health and safety of Canadians as the legal...

Food waste is a critical global problem linked to food insecurity, environmental degradation, and economic losses. Food waste occurs across the supply chain, with a considerable portion generated at the consumer level, i...

Replacing single use plastic packaging with repeatedly refilled reusable containers is a ‘refill on the go’ business model that can contribute to circular economy objectives. Despite potential to enable sustainable c...

Over a century of industrial growth has led to several environmental issues that now require urgent attention, including soil erosion, deforestation, environmental pollution and water pollution, global warming, and the d...

This study evaluated the effectiveness of podcasts as a strategic marketing tool for fitness clubs, focusing on their integration into marketing strategies, role in member engagement and retention, and audience perceptio...

Objective: ‘Values’ of Health Service Managers (HSMs) can be identified by a central organising concept of leadership, which is underpinned by emotional intelligence. Values, whether conscious or not, serve as guidi...

The fashion industry faces urgent challenges related to overconsumption, material waste, and consumer detachment from garment lifecycles. While circular economy (CE) principles offer a promising alternative, strategies t...

Pujada Bay is a marine biodiversity hotspot in the Philippines and has been declared one of the most beautiful bays in the world. It was nominated as a UNESCO World Heritage Site as an extension of the Mt. Hamiguitan Ran...

This study investigates the impact of gamification strategies on customer churn reduction in entrepreneurial retail firms, focusing on Millennial consumers in Malaysia’s Klang Valley. Customer churn threatens profitabi...

The transformation of Ukraine’s financial ecosystem has become a defining process in the country’s adaptation to the turbulent geopolitical, economic, and technological environment of recent years. The study aims to ...

100 million adults and 15 million adolescents currently use e-cigarettes, a type of Electronic Nicotine Delivery System (ENDS) or Electronic Non-Nicotine Delivery System (ENNDS). While they were introduced as smoking ces...