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Building Customer Brand Loyalty through Retail Brand Experience and Brand Love: The Case of Hijab Fashion
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Building Customer Brand Loyalty through Retail Brand Experience and Brand Love: The Case of Hijab Fashion
Farrah Nadia Baharuddin et al · Universitas Gadjah Mada · 2026 · ISSN 1411-1128
In the fast-growing niche market of hijab fashion, understanding and enhancing the customer experience is essential for the long-term success of any retail business. The purpose of this study was to examine the relations...
LCC LCC:BusinessIdioma eng
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Crisis Response, Reputation, and Loyalty in the Pertamina Scandal
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Crisis Response, Reputation, and Loyalty in the Pertamina Scandal
Abhirama Swastyayana Dian Perdana et al · Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) · 2026 · ISSN 2087-0442
This study examines how crisis response strategy influences brand reputation, consumer sentiment, and customer loyalty during Pertamina’s 2025 corporate scandal in Indonesia, with social media engagement tested as a mo...
LCC TENDOkNvbW11bmljYXRpb24uIE1hc3MgbWVkaWE~Idioma eng
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Examining the Effects of Sustainable Marketing and Green Product Innovation on Customer Loyalty within an Islamic Business Framework: A Study of Avoskin Consumers in Bandar Lampung
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Examining the Effects of Sustainable Marketing and Green Product Innovation on Customer Loyalty within an Islamic Business Framework: A Study of Avoskin Consumers in Bandar Lampung
Dwi Cahya Ramadhani et al · Fakultas Ekonomi dan Bisnis Islam · 2026 · ISSN 2714-5565
This study aims to analyze the effect of sustainable marketing and green product innovation on customer loyalty from the perspective of Islamic business, focusing on Avoskin consumers in Bandar Lampung. In an era of incr...
LCC LCC:Business; TENDOkJhbmtpbmc~Idioma eng
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From fairness to loyalty: How service fairness shapes customer commitment in the presence of trust
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From fairness to loyalty: How service fairness shapes customer commitment in the presence of trust
Mornay Roberts-Lombard · AOSIS · 2026 · ISSN 1995-7076
Orientation: Fairness, commitment and trust are not just ideals; they are hidden forces driving customer loyalty in South Africa’s high-stakes retail banking market. Research purpose: The study investigates the servi...
LCC TENDOkVjb25vbWljcyBhcyBhIHNjaWVuY2U~Idioma eng
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Generative Artificial Intelligence and Its Role in Shaping Customer Loyalty in Banking: A Conceptual Framework
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Generative Artificial Intelligence and Its Role in Shaping Customer Loyalty in Banking: A Conceptual Framework
Nimra Aziz et al · MMU Press · 2025 · ISSN 2735-1009
The role of Generative Artificial Intelligence (Generative AI) in Electronic Customer Relationship Management (Electronic-CRM) systems is reshaping consumer engagement in the banking or financial industry. There is a sig...
LCC TENDOlNvY2lhbCBTY2llbmNlcw~~Idioma eng
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RELATIONSHIP BETWEEN GUILD CONFORMITY AND LOYALTY OF MASSIVELY MULTIPLAYER ONLINE ROLE-PLAYING GAME (MMORPG) GAMERS
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RELATIONSHIP BETWEEN GUILD CONFORMITY AND LOYALTY OF MASSIVELY MULTIPLAYER ONLINE ROLE-PLAYING GAME (MMORPG) GAMERS
Ediwan Farid Fahmadi et al · Fakultas Psikologi Universitas Diponegoro · 2015 · ISSN 2337-375X
This study aimed to determine the relationship between guild conformity and loyalty of MMORPG (Massively Multiplayer Online Role-Playing Games) gamers in Semarang. Subjects in this study were selected purposively, ie 15...
LCC TENDOlNwZWNpYWwgYXNwZWN0cyBvZiBlZHVjYXRpb24~Idioma eng
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THE EFFECT OF CHANGES IN GENERATION Z PREFERENCES AND PRODUCT QUALITY ON CUSTOMER LOYALTY TO WESTERN FOODS IN MATARAM CITY, LOMBOK, INDONESIA
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THE EFFECT OF CHANGES IN GENERATION Z PREFERENCES AND PRODUCT QUALITY ON CUSTOMER LOYALTY TO WESTERN FOODS IN MATARAM CITY, LOMBOK, INDONESIA
Dwi Nurdinda et al · Universitas KH Abdul Chalim, Prodi Ekonomi Syariah · 2026 · ISSN 2621-606X
This study aims to examine how changes in Generation Z preferences and product quality affect customer loyalty at Western Foods in Mataram City. Understanding the requirements and preferences of Generation Z is crucial f...
LCC LCC:Islam; TENDOkVjb25vbWljcyBhcyBhIHNjaWVuY2U~Idioma eng
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THE EFFECT OF STORE ATMOSPHERE, MENU VARIETY, AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER LOYALTY AT WARUNG SALIRE
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THE EFFECT OF STORE ATMOSPHERE, MENU VARIETY, AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER LOYALTY AT WARUNG SALIRE
Habib Ahmad · Universitas KH Abdul Chalim, Prodi Ekonomi Syariah · 2026 · ISSN 2621-606X
This study aims to analyze the influence of store atmosphere, menu variety, and customer relationship management on customer loyalty at Warung Salire Ngagel Surabaya. The research method used is a quantitative approach b...
LCC LCC:Islam; TENDOkVjb25vbWljcyBhcyBhIHNjaWVuY2U~Idioma eng
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The Influence of Service Marketing Mix on Customer Loyalty Towards Travel Agents Post Covid-19 Pandemic
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The Influence of Service Marketing Mix on Customer Loyalty Towards Travel Agents Post Covid-19 Pandemic
Omar Abdulaziz Sultan Abdullah et al · MMU Press · 2025 · ISSN 2735-1009
This study examines the impact of the service marketing mix on customer loyalty towards travel agents in Oman after the COVID-19 pandemic. The study seeks to comprehend the influence of the service marketing mix (7Ps: Pr...
LCC TENDOlNvY2lhbCBTY2llbmNlcw~~Idioma eng
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THE IMPACT OF SPORTING EVENTS ON FAN EXPERIENCE AND LOYALTY
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THE IMPACT OF SPORTING EVENTS ON FAN EXPERIENCE AND LOYALTY
POPESCU MARIUS CĂTĂLIN et al · Academica Brâncuşi · 2026 · ISSN 1844-7007
In recent years, sporting events have evolved into complex experiences that extend well beyond the competition itself, bringing together entertainment, community interaction, and brand engagement. In this context, unde...
LCC TENDOkNvbW1lcmNpYWwgZ2VvZ3JhcGh5LiBFY29ub21pYyBnZW9ncmFwaHk~; TENDOkVjb25vbWljcyBhcyBhIHNjaWVuY2U~Idioma eng
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The impact of corporate social responsibility on airline reputation and passenger satisfaction and loyalty
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The impact of corporate social responsibility on airline reputation and passenger satisfaction and loyalty
Tamilla Curtis et al · Embry-Riddle Aeronautical University · 2024 · ISSN 2374-6793
Aviation is a driving force of economic and social progress but has negative externalities such as carbon emissions and noise. This paper investigates passenger perceptions of airline corporate social responsibility and ...
LCC LCC:Motor vehicles. Aeronautics. AstronauticsIdioma eng
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Does Corporate Sustainability Generate Loyalty Towards Fast Fashion Retailers? An Empirical Investigation
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Does Corporate Sustainability Generate Loyalty Towards Fast Fashion Retailers? An Empirical Investigation
Edina Katinka Bodor et al · Editura ASE · 2021 · ISSN 2457-483X
LCC TENDOkVjb25vbWljIHRoZW9yeS4gRGVtb2dyYXBoeQ~~; TENDOkVjb25vbWljIGhpc3RvcnkgYW5kIGNvbmRpdGlvbnM~; LCC:Economic growth, devIdioma eng
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Examining Selected Theoretical Distributions of Life Expectancy to Analyse Customer Loyalty Durability. The Case of a European Retail Bank
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Examining Selected Theoretical Distributions of Life Expectancy to Analyse Customer Loyalty Durability. The Case of a European Retail Bank
Dominik Kubacki et al · Lodz University Press · 2020 · ISSN 0208-6018
One of the key elements related to calculating Customer Lifetime Value is to estimate the duration of a client’s relationship with a bank in the future. This can be done using survival analysis. The aim of the article ...
LCC LCC:Marketing. Distribution of products; TENDOkZpbmFuY2U~Idioma eng
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Uma teoria de instituições em declínio: reavaliando saída, voz e lealdade de Hirschman para as instituições internacionais A theory of institutions in decline: reevaluating Hirsch man's exit, voice, and loyalty for international institutions
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Uma teoria de instituições em declínio: reavaliando saída, voz e lealdade de Hirschman para as instituições internacionais A theory of institutions in decline: reevaluating Hirsch man's exit, voice, and loyalty for international institutions
Bruno de Moura Borges · Pontifícia Universidade Católica do Rio de Janeiro, Instituto de Relações Internacionais · 2004 · ISSN 0102-8529
Este artigo se propõe a adaptar a teoria de Hirschman para as Relações Internacionais. A partir de uma diferenciação entre as preferências dos Estados dentro de instituições internacionais, o modelo explicita as ...
LCC LCC:International relationsIdioma eng
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Building brand resonance to enhance the performance of sustainable food and beverage small and medium enterprises
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Building brand resonance to enhance the performance of sustainable food and beverage small and medium enterprises
Muhammad A. Anshori et al · AOSIS · 2026 · ISSN 2413-1903
Orientation: Brand awareness (BAW) and brand association (BASS) are important aspects in driving brand resonance (BR) to improve loyalty. Research purpose: This study examines how BR fosters customer loyalty (CL) among...
LCC TENDOk1hbmFnZW1lbnQuIEluZHVzdHJpYWwgbWFuYWdlbWVudA~~; LCC:BusinessIdioma eng
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FAN EXPERIENCE MANAGEMENT IN SOCIAL MEDIA
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FAN EXPERIENCE MANAGEMENT IN SOCIAL MEDIA
SANDU VLAD ANTONIUS et al · Academica Brâncuşi · 2025 · ISSN 1844-7007
Activity on social platforms is vital for athletes/athletes/sports clubs to spread their message. It's a great approach to get in touch with fans personally, inform them about new products or services, and humanize the...
LCC TENDOkNvbW1lcmNpYWwgZ2VvZ3JhcGh5LiBFY29ub21pYyBnZW9ncmFwaHk~; TENDOkVjb25vbWljcyBhcyBhIHNjaWVuY2U~Idioma eng
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Surviving the Hundred Years’ War: Political Dilemma and Victory in Bernard Cornwell’s Azincourt
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Surviving the Hundred Years’ War: Political Dilemma and Victory in Bernard Cornwell’s Azincourt
Christy Jenifer J · Annie Gracia I · 2025 · ISSN 3048-6920
Materias / palabras clave: Historical Fiction; Political Loyalty; Survival; Vengeance
LCC TENDOkVuZ2xpc2ggbGl0ZXJhdHVyZQ~~Idioma eng
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‘Our Folk Who Have (Not) Become Foreign...’: Political Loyalties in the Donbas During the War of 2014‒2024 (In Light of Oral History Sources)
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‘Our Folk Who Have (Not) Become Foreign...’: Political Loyalties in the Donbas During the War of 2014‒2024 (In Light of Oral History Sources)
Oksana Tytarenko · Lodz University Press · 2025 · ISSN 3071-7779
The military conflict that started in the Donbas in 2014, which, in 2022, turned into a full-scale Russo-Ukrainian war, has created a specific way in which it is remembered. This article is based on more than sixty int...
LCC LCC:History (General); TENDOk1pbGl0YXJ5IFNjaWVuY2U~Idioma eng
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A Conceptual Framework for Valuating Airline Frequent Flyer Program Miles
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A Conceptual Framework for Valuating Airline Frequent Flyer Program Miles
Yi Gao · Embry-Riddle Aeronautical University · 2020 · ISSN 2374-6793
Frequent flyer programs of airlines have gradually evolved into a multi-billion dollar business over the years. Valuing frequent flyer program miles accurately and fairly has its practical implications both for airlines ...
LCC LCC:Motor vehicles. Aeronautics. AstronauticsIdioma eng
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Agrochemicals brands preferences and repurchasing decisions for sustainable input marketing to support cocoa production in Ghana
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Agrochemicals brands preferences and repurchasing decisions for sustainable input marketing to support cocoa production in Ghana
Diches Adu Boateng et al · Elsevier · 2026 · ISSN 2666-7843
The use of agrochemical products helps promote economic growth by sustaining agriculture. These agrochemicals are essential for controlling pests and improving soil fertility. However, cocoa farmers face distinct challen...
LCC TENDOkVudmlyb25tZW50YWwgZWZmZWN0cyBvZiBpbmR1c3RyaWVzIGFuZCBwbGFudHM~; LCC:Economic growth, development, planningIdioma eng
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Analysis of Cascara Business Competition Using Porter’s Five Forces Model at PT Agritama Sinergi Inovasi
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Analysis of Cascara Business Competition Using Porter’s Five Forces Model at PT Agritama Sinergi Inovasi
Eline Nuha Nurrohmah Gika et al · Universitas Trunojoyo Madura · 2025 · ISSN 1829-7935
The cascara market in Indonesia has great potential due to the increasing interest in health-oriented beverages. However, PT Agritama Sinergi Inovasi (AGAVI) faces competitive challenges in the form of high supplier barg...
LCC TENDOlNvY2lhbCBTY2llbmNlcw~~Idioma eng
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Archbishop Agapit (Vishnevsky) against the backdrop of church, social and political transformations (1867-1923?).
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Archbishop Agapit (Vishnevsky) against the backdrop of church, social and political transformations (1867-1923?).
Сергій Савченко · V.N. Karazin Kharkiv National University · 2025 · ISSN 2227-6505
Research Objective – to reconstruct the key stages of the biography of Archbishop Agapit (Vishnevsky) of Katerynoslav and Mariupol and to analyze his multifaceted activities within the context of the socio-political tr...
LCC TENDOkhpc3Rvcnkgb2YgRWFzdGVybiBFdXJvcGU~Idioma eng
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Digital resilience in turbulent times: How small, medium and microenterprises leverage social media advertising for survival in a volatility, uncertainty, complexity and ambiguity environment
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Digital resilience in turbulent times: How small, medium and microenterprises leverage social media advertising for survival in a volatility, uncertainty, complexity and ambiguity environment
Atuweni Jawadu et al · AOSIS · 2026 · ISSN 2522-7343
Background: In a volatility, uncertainty, complexity and ambiguity (VUCA) business environment, the survival of small, medium and microenterprises (SMMEs) depends on adopting adaptive, customer-focused marketing strateg...
LCC LCC:BusinessIdioma eng
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Disputed aspects of the reputation management implementation
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Disputed aspects of the reputation management implementation
Vitaliy Shkromyda · Vasyl Stefanyk Carpathian National University · 2020 · ISSN 2311-0155
The recognition of the company and its products, its positive perception among stakeholders are important drivers of sustainable development, which together generate constant sales, provide high margins and strengthen co...
LCC TENDOkVkdWNhdGlvbg~~; TENDOkVjb25vbWljcyBhcyBhIHNjaWVuY2U~Idioma eng
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