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Marketing is a science in a development process. Some facts can demonstrate it: many of marketing principles are objectively supported, a lot of verifications have been done, diverse generalizations have been proposed an...

Trabajo Final de Práctica Profesional En el presente trabajo de investigación hablamos sobre la aplicación del Marketing Digital dentro de los organismos pertenecientes a la administración pública, ya que en la actu...

En la investigación hablamos sobre la aplicación del Marketing Digital dentro de las pymes, revelando la importancia del comercio electrónico como canal de venta online que crece de forma acelerada, creando nuevas opo...

"Los medios digitales tienen un papel cada vez más relevante en el mundo de hoy. Con el avance de la tecnología en las últimas décadas y el crecimiento exponencial de internet, el canal online pasó a tener un rol ca...

"Esta tesis de grado trata sobre el análisis detallado del sistema de subastas de Google AdWords, herramienta de Google para publicidad mediante enlaces patrocinados. Para ello primero se revisan los conceptos básicos...

Alemania destina el 11.5% del PIB en salud y destaca en muchos sectores, la salud en uno de ellos. El siguiente articulo aborda la revisión de la literatura del marketing en salud en Alemania teniendo en cuenta el lapso...

Resumo Este ensaio teórico busca uma reflexão crítica sobre o marketing ambiental, pelo olhar da psicossociologia, para discutir sobre o conceito de ecosofia, enfocando como ocorrem os processos de agenciamento de enu...

Digital marketing shapes each moment of the contemporary travel journey, yet limited evidence still obscures how individual tactics foster purchase decisions. This conceptual study will develop an integrative framework t...

Type of the article: Research Article AbstractThis study examines the state of digital marketing management among small and medium-sized enterprises (SMEs) in Ukraine under conditions of prolonged economic instability a...

This study aims to analyze the effect of sustainable marketing and green product innovation on customer loyalty from the perspective of Islamic business, focusing on Avoskin consumers in Bandar Lampung. In an era of incr...

Experiential marketing has emerged as a critical paradigm shift, redefining value creation in the tourism industry from functional transactions to immersive emotional engagements. This study explores this transition by e...

This study investigates how functional and psychological barriers influence Vietnamese consumers' attitudes toward metaverse marketing, with a specific focus on luxury brand preference. The research draws on two theories...

The aim of this article is to evaluate the effectiveness of gamification marketing strategies in territory branding and to determine their impact on consumer behavior. It has been established that one of the key challeng...

Javanese pop music holds significant potential to enter the global market; however, comprehensive marketing strategies for this genre remain underexplored in academic literature. The main issue addressed in this study is...

Este artículo busca definir al marketing de empresas como una tecnología que dictamina al sujeto cómo conducirse / gobernarse. Los estudios sociológicos sobre la definición de la subjetividad contemporánea requiere...

Recently, there has been a decline in the effectiveness of traditional marketing approaches amidst the growth of the global influencer marketing market. This article summarizes the arguments and counterarguments within t...

In this era of rapid technological advancement, the number of consumers browsing online information steadily increases. Social media platforms have emerged as a vital channel for communication and sharing information, ma...

Purpose: This study examines the influence of digital marketing and destination image on tourists’ visit decisions, with tourist trust positioned as a mediating variable in tourism destinations. Method: This study adop...

The housing industry in Jember Regency is experiencing a rapid urbanization phenomenon with a backlog of millions of units, where PT Kinansyah Group has managed to dominate the market through adaptive marketing expansion...

This study is important to answer the problems faced by culinary business owners in Ternate by examining the influence of customer orientation, competitor orientation that affects business performance and trying to trace...

Pemanfaatan digital marketing menjadi kebutuhan penting bagi UMKM untuk meningkatkan efektivitas promosi dan memperluas jangkauan pasar. Namun, UMKM Bismillah Outlet Hijab masih menghadapi kendala dalam pengelolaan data ...

Background: The expanding role of pharmacies in community health, driven by social marketing, requires careful examination. This study examines the historical environment, analyzing the themes, contributors, and trends t...

In the contemporary landscape of global economic development, branding has evolved into one of the most critical strategic tools for ensuring long-term competitiveness. A brand no longer serves merely as a symbolic ident...

Abstract Vitamin D deficiency is a growing public health concern among young women. Despite its essential role in bone health and immune function, behavioral barriers limit supplementation. This study evaluated the effec...