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INTRODUCTION. The aim of the study is to analyze and systematize the features of borrowed vocabulary in the thematic area of “Fashion Industry” in the Russian language. It is established that borrowed vocabulary with...

INTRODUCTION. This study is devoted to a comprehensive analysis of transformed paremiological units (paremias-transformers) as a dynamic component of contemporary Russian speech. The aim of the research is a comprehensiv...

INTRODUCTION. The article analyzes Russian-language neologisms in the digital environment from the standpoint of linguosynergetics – the science of language self-organization. The relevance stems from large-scale digit...

Studies about Russian history in Latin America and Spain still are poorly developed. However, during the last three decades, books and articles about the Eurasian region began to appear in Spanish, in most of the cases i...

The full-scale Russian invasion of Ukraine in 2022 triggered a rapid rejection of Russian among Ukrainian bilinguals. This article introduces the concept of ideologically accelerated language shift, understood as a moral...

INTRODUCTION. The research relevance is due to the need to study the linguistic means of representing one of the iconic mental units of the military conceptual sphere – the “soldier/fighter” concept, which is curre...

INTRODUCTION. The relevance of the research lies in the need for a clearer definition of the concept of “genre”, as well as in establishing its place in the system of other units and categories of language. According...

INTRODUCTION. The study of the development of the “Eastern text” in Russian literature as an integral component of the Russian Orientalist tradition has a long history and is a key element in modern literary discours...

INTRODUCTION. A research was conducted on the effectiveness of using Korean cosmetic product advertisements in the process of translation training. The emphasis is on the pragmatic aspects of translation, which is an imp...

In the context of the digital transformation of science and education, the widespread adoption of generative artificial intelligence models functions both as a useful software solution that optimizes routine processes an...

INTRODUCTION. The research was conducted in order to understand how the topic of science is integrated into the current media agenda of the Republic of Tatarstan. The dissemination of new knowledge and scientific achieve...

Purpose. The article aims to analyse the historical transformation of Kharkiv University from the imperial era to the present day through the lens of postcolonial theory, particularly the concepts of Homi Bhabha, demonst...

In recent years, large language models and agent systems based on them have been considered a promising tool for the digital transformation of public administration. However, the practical effectiveness of such systems i...