Buscar recursos académicos

Digital marketing shapes each moment of the contemporary travel journey, yet limited evidence still obscures how individual tactics foster purchase decisions. This conceptual study will develop an integrative framework t...

Type of the article: Research Article AbstractThis study examines the state of digital marketing management among small and medium-sized enterprises (SMEs) in Ukraine under conditions of prolonged economic instability a...

This study examined the dynamic relationship between central bank financial policies, capital market volatility, and macroeconomic performance in Nigeria from 1990 to 2023. Market capitalization is employed as a proxy fo...

It was the goal of this research to examine the dynamics of Croatian transformation to market orientation and test whether the market orientation model changes with time as the business environment changes. Based on the ...

Livestock marketing plays a vital role in Ethiopia’s economy, especially in pastoral regions such as South Omo, where it supports livelihoods, income generation, and market integration. This study examined stakeholder ...

The aim of this article is to evaluate the effectiveness of gamification marketing strategies in territory branding and to determine their impact on consumer behavior. It has been established that one of the key challeng...

The relevance of this study is determined by the growing role of sports tourism, which is one of the most dynamic segments of the global tourism industry, in shaping the economic potential of regions, strengthening inter...

The Article is devoted to the substantiation of the key global regularities of the development of the world market of aviation transportation on the basis of a comprehensive generalization of the stages of society’s de...

Este artículo busca definir al marketing de empresas como una tecnología que dictamina al sujeto cómo conducirse / gobernarse. Los estudios sociológicos sobre la definición de la subjetividad contemporánea requiere...

This study examines the capital market reaction to the announcement of the 2024 Election quick count results. Specifically, it analyzes the differences in Abnormal Returns of LQ45 stocks and the Market Cumulative Abnorma...

The illicit drug trade generates billions of dollars and sustains transnational criminal organisations. Drug markets can destabilise governance and undermine development. Data indicate increasing drug use in South Africa...

Silk is one of the national cultural heritage with various motifs and patterns. This research aims to detect and classify the image of the silk cloth based on motive. This research uses Augemented Reality technology with...

This study provides an empirical analysis of the volatility dynamics of the Deutscher Aktienindex (DAX) stock index over a 20-year period based on daily observations, specifically from January 2, 2006, to March 20, 202...

The objective of this study is to critically examine traders' legal compliance practices concerning the payment of market retribution. Additionally, it aims to investigate the factors that impact the policies and efforts...

Purpose: This study examines the influence of digital marketing and destination image on tourists’ visit decisions, with tourist trust positioned as a mediating variable in tourism destinations. Method: This study adop...

Abstract This study introduces a multiplex high-resolution melting (mHRM) assay for efficient sex identification of Cannabis sativa L. using three MADC markers and nine SCAR markers. This method enables accurate and rapi...

BackgroundNon-compliant residues are a concern anywhere, regardless of the presence of an effective regulatory system. In Kenya, tomatoes are widely consumed, but data on pesticide contamination across different retail o...

Abstract Background: Marker-based training is a widely used type of positive reinforcement training believed to improve learning outcomes by providing a precise and consistent marker for desired behavior. However, resear...

This study is important to answer the problems faced by culinary business owners in Ternate by examining the influence of customer orientation, competitor orientation that affects business performance and trying to trace...

Background: The expanding role of pharmacies in community health, driven by social marketing, requires careful examination. This study examines the historical environment, analyzing the themes, contributors, and trends t...

German transmission system operators received around 400 GW of battery storage connection requests in 2024, an enormous increase from the current 2.3 GW installed capacity. However, uncertainty remains regarding the impa...

The capability of the bonds market to channel savings to investors plays a significant role in promoting aggregate output.  However, some recent studies argue that the connection between bond market development and econ...

Abstract Vitamin D deficiency is a growing public health concern among young women. Despite its essential role in bone health and immune function, behavioral barriers limit supplementation. This study evaluated the effec...

The construction sector in many emerging Asian economies plays a critical role in generating employment but also faces significant socio-economic challenges, including the shortage of qualified personnel and limited acce...