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It was the goal of this research to examine the dynamics of Croatian transformation to market orientation and test whether the market orientation model changes with time as the business environment changes. Based on the ...

The article considers strategic modeling of the competitive capabilities of tourism companies in a dynamic market. The purpose is to design an effective model for assessing competitiveness, using materials from the case ...

This study examines the economic security of business entities by conducting a systematic bibliometric analysis of academic research indexed in the Scopus database. Due to digital transformation, growing technological de...

This study aims to analyze the effect of sustainable marketing and green product innovation on customer loyalty from the perspective of Islamic business, focusing on Avoskin consumers in Bandar Lampung. In an era of incr...

Experiential marketing has emerged as a critical paradigm shift, redefining value creation in the tourism industry from functional transactions to immersive emotional engagements. This study explores this transition by e...

The relevance of this study is determined by the growing role of sports tourism, which is one of the most dynamic segments of the global tourism industry, in shaping the economic potential of regions, strengthening inter...

Multilateral liberalisation of international trade started at the second half of the 20th century. Many, especially developing countries, benefited from trade liberalisation increasing their share of trade in global trad...

This study examines the capital market reaction to the announcement of the 2024 Election quick count results. Specifically, it analyzes the differences in Abnormal Returns of LQ45 stocks and the Market Cumulative Abnorma...

In this era of rapid technological advancement, the number of consumers browsing online information steadily increases. Social media platforms have emerged as a vital channel for communication and sharing information, ma...

This study provides an empirical analysis of the volatility dynamics of the Deutscher Aktienindex (DAX) stock index over a 20-year period based on daily observations, specifically from January 2, 2006, to March 20, 202...

Electric vehicles (EVs) have experienced rapid growth in emerging markets; however, aggregate expansion does not necessarily reflect stable adoption intention. This study examines a “perception–intention gap” in Th...

The rapid increase in electric-vehicle (EV) adoption across emerging economies is challenged by weak-grid conditions, high ambient temperatures, and limited investment capacity, making conventional charging infrastructur...

Abstract Vitamin D deficiency is a growing public health concern among young women. Despite its essential role in bone health and immune function, behavioral barriers limit supplementation. This study evaluated the effec...

The purpose of this paper is to investigate the determinants of sovereign bond market liquidity across EU member states, with particular attention to the role of market size. Using panel data for 26 EU countries over the...

The construction sector in many emerging Asian economies plays a critical role in generating employment but also faces significant socio-economic challenges, including the shortage of qualified personnel and limited acce...

The article examines structural characteristics of registered unemployment in Ukraine in 2021–2024 in conditions of socio-economic instability and martial law. The relevance of the study is due to the need to assess ch...

The paper investigates the technological drivers of the transformation of the market positioning of Ukrainian banks under conditions of rapid digitalization of the economy and the development of fintech ecosystems. It el...

in particular, the consequences of customer relationship orientation and the use of CRM technologies as a support for analysis, data integration and access to business performance. Customer Relationship Management (CRM) ...

The article investigates the transformation of sustainability reporting from a traditional compliance tool into a strategic channel for communication and corporate reputation management. Particular attention is focused o...

This study explores the evolving role of stockbrokers in the context of global financial market transformation and the rapid expansion of digital technologies. We examine how the traditional function of brokers as mere t...

The study examines the transformation of Ukraine’s consulting services market under the influence of military conflict. It analyzes external and internal factors affecting the market’s development during wartime and ...

In recent decades, the global debate on gun control has been prominent, with many countries adopting more restrictive policies. Brazil followed this trend by implementing stringent measures in 2003; however, the presiden...

This study examines the role of influencers in digital marketing, focusing on Generation Z, who are highly responsive to social media content and trust-based interactions. Dr. Tirta, a credible doctor and sports figure, ...

The goal of this paper is to analyze the effect of OTC-DVP (over the counter delivery versus payment) fixed income market introduction in Slovenia on the term structure estimation and on the volatility of zero coupon yie...