Customer relationship management (CRM) performance evaluation in automotive industries with different level of digital maturities
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DOAJ
Abstract This study reveals the impact of digital maturities on customer relationship management (CRM) performance in automotive industries. A fuzzy comprehensive evaluation (FCE) approach is employed to evaluate CRM per...
LCC LCC:Probabilities. Mathematical statistics; TENDOkluZm9ybWF0aW9uIHRoZW9yeQ~~Idioma eng
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