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Marketing is a science in a development process. Some facts can demonstrate it: many of marketing principles are objectively supported, a lot of verifications have been done, diverse generalizations have been proposed an...

Alemania destina el 11.5% del PIB en salud y destaca en muchos sectores, la salud en uno de ellos. El siguiente articulo aborda la revisión de la literatura del marketing en salud en Alemania teniendo en cuenta el lapso...

En este artículo los autores hacen una profunda y exhaustiva revisión de la literatura dedicada a la búsqueda del objeto de estudio de la disciplina del marketing. Primero se analiza el concepto de marketing, luego se...

A partir de una detallada revisión histórica de las tendencias administrativas y gerenciales que ha adquirido el marketing al responder a las condiciones específicas del entorno que ha determinado su accionar, se pres...

Teniendo en cuenta que, a diferencia de los animales, el hombre carece de un mundo natural adecuado que le permita disfrutar la vida, se puntualiza en el presente documento el tema de la construcción simbólica de su mu...

This paper provides a comprehensive bibliometric analysis of the existing literature concerning the broader asset pricing literature, with a particular focus on the topics of market integration, financial contagion, ri...

Purpose – This study evaluates the Market Day program at TK ABA Percontohan, Bojonegoro Regency, as an authentic learning strategy to foster independence in early childhood using a CIPP-based evaluation framework. Met...

Resumo Este ensaio teórico busca uma reflexão crítica sobre o marketing ambiental, pelo olhar da psicossociologia, para discutir sobre o conceito de ecosofia, enfocando como ocorrem os processos de agenciamento de enu...

The determination of trends and prediction of stock prices is one of the main tasks of the MACD (Moving Average Convergence Divergence) and the RVI (Relative Volatility Index) indicators of the technical analysis. The re...

The European Union (EU) is currently overhauling its pharmaceutical regulations, seeking to mature a single market for medicines as part of a ‘European Health Union’. We reflect on the interactions between regulation...

Marker selection precision in neuronal studies is critical for reliable neuron identification. However, it largely depends on the experimental context. Variations in neuronal marker specificity across experimental models...

Abstract Objective To investigate the associations between thrombus Matrix Metalloproteinase-9 (MMP-9) level and the systemic inflammatory characteristics in patients with Acute Ischemic Stroke (AIS), and to evaluate the...

Abstract Background Hypertension continues to be a major cause of illness and death worldwide, with its prevalence rising quickly in low- and middle-income countries. In Ghana, market women are a crucial socio-economic g...

Football is the world’s most popular sport, and evaluating the market value of players is crucial for clubs and managers in making informed decisions regarding transfers, contracts, and financial planning. This st...

Digital marketing shapes each moment of the contemporary travel journey, yet limited evidence still obscures how individual tactics foster purchase decisions. This conceptual study will develop an integrative framework t...

Type of the article: Research Article AbstractThis study examines the state of digital marketing management among small and medium-sized enterprises (SMEs) in Ukraine under conditions of prolonged economic instability a...

This study examined the dynamic relationship between central bank financial policies, capital market volatility, and macroeconomic performance in Nigeria from 1990 to 2023. Market capitalization is employed as a proxy fo...

It was the goal of this research to examine the dynamics of Croatian transformation to market orientation and test whether the market orientation model changes with time as the business environment changes. Based on the ...

Livestock marketing plays a vital role in Ethiopia’s economy, especially in pastoral regions such as South Omo, where it supports livelihoods, income generation, and market integration. This study examined stakeholder ...

The aim of this article is to evaluate the effectiveness of gamification marketing strategies in territory branding and to determine their impact on consumer behavior. It has been established that one of the key challeng...

The relevance of this study is determined by the growing role of sports tourism, which is one of the most dynamic segments of the global tourism industry, in shaping the economic potential of regions, strengthening inter...

The Article is devoted to the substantiation of the key global regularities of the development of the world market of aviation transportation on the basis of a comprehensive generalization of the stages of society’s de...

Este artículo busca definir al marketing de empresas como una tecnología que dictamina al sujeto cómo conducirse / gobernarse. Los estudios sociológicos sobre la definición de la subjetividad contemporánea requiere...

This study examines the capital market reaction to the announcement of the 2024 Election quick count results. Specifically, it analyzes the differences in Abnormal Returns of LQ45 stocks and the Market Cumulative Abnorma...