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Materias / palabras clave: Comportamiento del consumidor; Marketing; Aspectos psicológicos

Digital transformation changed the way individuals manage money and make financial decisions. The evolution of financial technologies (fintech), artificial intelligence and mobile banking applications introduced new to...

Digital marketing shapes each moment of the contemporary travel journey, yet limited evidence still obscures how individual tactics foster purchase decisions. This conceptual study will develop an integrative framework t...

Materias / palabras clave: Social Sciences: Commerce: Business: Marketing. Distribution of products; Social Sciences: Industries. Land use. Labor: Management. Industrial management

Materias / palabras clave: marketing, e-commerce, management, economics, advertising, sales; Social Sciences: Commerce: Business: Marketing. Distribution of products; Social Sciences: Industries. Land use. Labor: Management. Industrial management

The increasing complexity of halal supply chains has intensified transparency challenges, yet limited studies integrate behavioural and innovation theories to explain consumer adoption of blockchain-based halal traceabil...

Despite the growing number of interventions aimed at reducing household food waste (HFW), many remain overly generalised and fail to adequately account for the heterogeneous routines, motivations, and disposal contexts t...

Artificial intelligence (AI) is transforming how consumers in credence-based markets search for, interpret, and trust product information. In the wine sector, where authenticity and quality depend on symbolic and experie...

Background: Social media influencers (SMIs) are critical information sources for beauty and personal care product purchases, yet limited research exists on their effectiveness in emerging markets like South Africa. Exis...

This article determines the effect of crisis changes on the structure of household expenditures in the following different regions of Ukraine: Kyiv, Lviv, Kharkiv, Odesa, and Vinnytsia. The study covers the period before...

The textile industry, a globally significant sector, is increasingly adopting sustainable alternatives through corporate social responsibility (CSR), environmental, social and governance (ESG) criteria, circular economy ...

From a psychological perspective, human behaviour reflects underlying thoughts and decision-making patterns, for example, consumer behaviour may correlate with the purchase decisions. In the fast-evolving e-commerce indu...

This paper aims to examine the differences in consumers’ attitudes towards domestic and foreign retailers in Croatia. It segments the consumers based on their attitudes, and examines the differences among the attitude ...

Video conferencing services have become an essential part of modern digital life, especially in the world of remote work. Video conferencing platforms allow people to stay connected and collaborate effectively. This stud...

Abstract This research attempts to determine which are the common practices related to the participation in sport and physical activities within the consumption of harmful substances in adolescents. A descriptive, correl...

As the global emphasis on sustainability grows, understanding consumer behaviour towards certified products is vital for promoting responsible consumption practices. This study investigates Indonesian consumers' preferen...

As global interest in sustainability and circular economy models intensifies, understanding consumer behaviour toward refurbished products becomes increasingly important—particularly in emerging markets like India. Thi...

This Campbell systematic review examines the effects of input subsidies on agricultural productivity, beneficiary incomes and welfare, consumer welfare and wider economic growth. The review summarizes evidence from 15 ex...

The global market structure has undergone significant transformations due to the widespread integration of information technology. As a result, electronic commerce has emerged, propelled by technological advancements, an...

Corporate Social Responsibility (CSR) has evolved from an ethical obligation in-to a strategic advantage, encouraging companies to integrate sustainability into their operations. However, the success of these strategies ...

The transition towards low-carbon transportation has intensified interest in electric vehicles (EVs), yet adoption remains uneven despite ambitious policy targets such as India’s 2030 electrification goal. This study e...

Abstract The growing electricity demand and use of smart appliances are placing pressures on power grids, making efficient energy management more important than ever. The existing energy management systems often prioriti...