Evolving to a New Dominant Logic for Marketing
Artículo
Material complementario disponible
Artículo
OpenAlex
Marketing inherited a model of exchange from economics, which had a dominant logic based on the exchange of “goods,” which usually are manufactured output. The dominant logic focused on tangible resources, embedded v...
Idioma en
Material complementario disponibleEl enlace apunta a material asociado, anexos, tablas, datos o página complementaria. No se marca como libro/texto completo.
Material complementario