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Materias / palabras clave: Social Sciences: Commerce: Business: Marketing. Distribution of products

Materias / palabras clave: Social Sciences: Commerce: Business: Marketing. Distribution of products

Materias / palabras clave: marketing research, marketing, market research; Social Sciences: Commerce: Business: Marketing. Distribution of products

Materias / palabras clave: marketing research, marketing, market research; Social Sciences: Commerce: Business: Marketing. Distribution of products

This research examines how Artificial Intelligence (AI) is used in adapting customer engagement in e-commerce in Malaysia. Many companies are turning to chatbots, recommendation systems, and personalized analytics in AI ...

The aim of this article is to evaluate the effectiveness of gamification marketing strategies in territory branding and to determine their impact on consumer behavior. It has been established that one of the key challeng...

Recently, there has been a decline in the effectiveness of traditional marketing approaches amidst the growth of the global influencer marketing market. This article summarizes the arguments and counterarguments within t...

INTRODUCTION. The interpretation of visual and linguistic codes, legal and ethical security, the application of technologies such as artificial intelligence, and the need to develop regulatory standards to prevent confli...

Artificial intelligence (AI) is transforming how consumers in credence-based markets search for, interpret, and trust product information. In the wine sector, where authenticity and quality depend on symbolic and experie...

Artificial intelligence (AI) assists e-commerce users in making transaction decisions through voice, image search, and recommendation features thereby improving shopping efficiency. AI has transformed consumer experience...

This article examines the concept of Generative Engine Optimization (GEO) in the context of the transformations enabled by the integration of generative artificial intelligence into contemporary information search an...

This article provides a comprehensive analysis of the impact of digital transformation on the system of international management, which is undergoing fundamental changes under the pressure of globalization, rapid technol...

The purpose of the presented study is to develop a comprehensive research methodology for evaluating the readiness of young professionals in Latvia to work within AI-enhanced human resource (HR) environments. As artifici...

IntroductionThis study examines the impact of Customer Big Data Analytics (CBDA) on customer satisfaction and firm performance in business-to-business (B2B) firms operating in emerging markets, specifically Pakistan. Des...

This study examines how specific antecedents of social media influencers (SMIs) and artificial intelligence (AI) chatbots bolster customer engagement, which subsequently shapes online shopping intention within emerging d...

In the context of globalization, digital transformation, and information transparency, corporate reputation represents a strategic resource and a key factor in shaping a company's long-term competitive advantages. It has...

Topicality of comparative study in Foreign Direct Investments (FDI) is determined by the need to deepen analysis of economic activity challenges and opportunities related to cross-border investments. Research in FDI tren...

Marketing inherited a model of exchange from economics, which had a dominant logic based on the exchange of “goods,” which usually are manufactured output. The dominant logic focused on tangible resources, embedded v...

Machine learning addresses the question of how to build computers that improve automatically through experience. It is one of today's most rapidly growing technical fields, lying at the intersection of computer science a...

Structural equation modeling (SEM) has become a quasi-standard in marketing and management research when it comes to analyzing the cause-effect relations between latent constructs. For most researchers, SEM is equivalent...

Social network analysis is used widely in the social and behavioral sciences, as well as in economics, marketing, and industrial engineering. The social network perspective focuses on relationships among social entities ...

Materias / palabras clave: Series (stratigraphy); Time series; Econometrics; Computer science; Control (management); Economics; Artificial intelligence; Machine learning; Paleontology; Biology

Materias / palabras clave: marketing information systems, marketing intelligence, data mining, market research, marketing, e marketing; Social Sciences: Commerce: Business: Marketing. Distribution of products

Materias / palabras clave: entrepreneurship, business management, marketing management, marketing strategies, business intelligence; Social Sciences: Commerce: Business: Business records management