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Adolescents generally use social media in groups of applications or platforms with a latent pattern. As neurobiological studies suggest that social media platforms stimulate the brain in diverse ways, we hypothesize that...

PurposeThis study examined the association between social media social comparison orientation and physical self-efficacy among Chinese college students, and tested whether body shame and body appreciation mediated this a...

Abstract This review analyzed the scientific literature on social media use, with an emphasis on TikTok, and its relationship with Executive Functions in adolescents. It aimed to identify the main indicators used to char...

Digital marketing and social media have had a profound effect on the Romanian business landscape, presenting novel opportunities for businesses to engage with consumers, increase brand visibility, and drive growth. T...

Background: Social media influencers (SMIs) are critical information sources for beauty and personal care product purchases, yet limited research exists on their effectiveness in emerging markets like South Africa. Exis...

Social media play an important role in the dissemination of political information and in political dialogue among agents, agencies and citizens. We study the effects of social media on democratic attitudes. Our analysis ...

In this era of rapid technological advancement, the number of consumers browsing online information steadily increases. Social media platforms have emerged as a vital channel for communication and sharing information, ma...

IntroductionThis study examines how decentralized social media platforms are reshaping participatory communication and platform governance in contemporary digital environments. Drawing on a socio-technical perspective, t...

Social media platforms offer marketing, information dissemination, direct customer contact and optimised availability of product and service information, which influences consumer behaviour, especially among Generation Y...

This research note addresses the gap in the household’s intention to recycle clothes in the Malaysian context. It examines the intention of recycling clothes by integrating lack of facilities and social media usage int...

Aim: This study aimed to determine the relative contributions of personality traits, internet addiction, and social media platform preferences to social media addiction, within the framework of the big five personality m...

Background: The rapid expansion of digital platforms has given rise to new linguistic practices, including algospeak, a creative strategy used by users to circumvent algorithmic moderation. Purpose: This study examine...

Background: In a volatility, uncertainty, complexity and ambiguity (VUCA) business environment, the survival of small, medium and microenterprises (SMMEs) depends on adopting adaptive, customer-focused marketing strateg...

Activity on social platforms is vital for athletes/athletes/sports clubs to spread their message. It's a great approach to get in touch with fans personally, inform them about new products or services, and humanize the...

Social media has revolutionised communication, enabling communities to report on their issues in their own way. Thus, social movements all over the world have mobilised the power of social media, as these platforms grant...

Social media advertisements can influence consumers' purchasing preferences by impacting their awareness, attitude, trust, and intention towards the advertised products, services, or brands. This study aims to achieve tw...

In recent years, consumers have widely utilised social media to be particularly involved with interested brands via online platforms, share their opinions, and easily explore brand-related information. Hence, this study ...

In the digital age, social media has become a pivotal platform for public discourse, particularly among Generation Z. This demographic, known for its digital proficiency, utilizes platforms like Instagram, TikTok, and Tw...

This study aims to analyze the transformation of Islamic law in response to the growing influence of digital behaviorism within modern Muslim communities, particularly through behavioral patterns observed on social media...

Abstract BackgroundAfter COVID-19 was declared a pandemic by the World Health Organization (WHO) in March 2020, global responses relied on nonpharmaceutical interventions such as physical distancing and mask ...

Social media platforms allow athletes to share information with the public. This opportunity is arguably more important for female athletes who traditionally receive less space in the mainstream media than their male cou...

This study investigates the challenges and responses involved in shaping China’s national image through intercultural communication within the landscape of new media. It focuses on problems like cultural misunderstandi...

INTRODUCTION. The modern advertising discourse of social networks is developing in conditions of information saturation, media stress and a decrease in the criticality of audience perception. The growth of advertising bu...