THE ROLE OF HUMAN RESOURCE IN THE SUCCESS OF SMALL HOTELS

This paper is an attempt to explore and prove that human resources in small hotels are a fundamental factor in the success of their business. Ten volatile human resources variables included: satisfaction of job-seekers; career development; motivation; a tendency to continuous learning; commitment to the organization; innovation and creativity; identification with the organization; relationship to work; relationship to quality of service; the likelihood of accepting changes in business. Three research goals have been set: 1. Prove that human resources are the underlying and primary resources and capital that directly affect the operation of small hotels. 2. Prove that human resource performance and resource management is fundamentally different from performance and management in large hotels. 3. Prove that human resources are essential elements in achieving growth, competitive positions, and market share of small hotels. The research was based on a quota, stratified sample. The sample size would be 200 examinees (n = 200). The sample was selected from small hotels in the four counties of Dalmatia. Dubrovnik-Neretva, Split-Dalmatia, Šibenik-Knin and Zadar. Out of these counties, the total quota of fifty (50) small private hotels was selected. It is proven that human resources are the underlying and primary resources that directly affect the business of small hotels. Of all ten determinants of business success, several determinants have been shown to have a high correlation with human resource variables.