Factors Influencing Digital Technology Adoption Among Young Farmers in Indonesia

This study investigated the factors influencing the adoption of digital technology among young farmers in Indonesia using survey data from 345 young farmers in Bogor Regency. Data were collected through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings indicate that digital motivation had a positive and significant impact on digital skills (t = 18.509, p < 0.01), which further facilitates the use of ICT for communication (t = 9.087, p < 0.01), acquisition of agricultural information (t = 6.508, p < 0.001), and marketing agricultural products (t = 5.538, p < 0.01). Higher access (t = 2.291, p < 0.05) and longer ICT experience (t = 2.213, p < 0.05) strengthened the relationship between motivation and digital skills. The influence of digital skills on marketing was more pronounced in the highly educated group than in the secondary-educated group (t = 2.194, p < 0.05). This study recommends that policymakers and agricultural organizations develop targeted strategies to enhance young farmers’ digital skills, motivation, and access. Strengthening digital capacity through education, training, and inclusive access can enhance technology utilization, productivity, and sustainability in the agricultural sector.