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ANALYSIS OF BUYING HABITS - WINE SEGMENT

Luka Samardžija et al · Faculty of Tourism and Rural Development in Pozega · 2017

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Author / responsible party
Luka Samardžija et al
Publisher
Faculty of Tourism and Rural Development in Pozega
Year
2017
ISSN
2412-5210
ISSN
2412-5210
Language
English

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On a market with high supply offer segmentation cares extremely high importance. Wine is characterized as highly complex product and possibility of segmentation is extremely large. To insure detailed analysis it is essential to take in count all starting points of segmentation. Demographic factor can help with the analysis but wine as a product demands as specific approach as possible to ensure relevant conclusion. Wine promotion and market communication without detailed analysis based on a market segmentation cannot give any reliability for a success. Market acknowledges high segment of bought buyers profiles and product offers. To meet bought wishes communicating with buyers is essential.

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APA 7

al, L. S. E. (2017). ANALYSIS OF BUYING HABITS - WINE SEGMENT. https://doi.org/10.2507/IJVA.3.2.9.42

MLA

al, Luka Samardžija et. "ANALYSIS OF BUYING HABITS - WINE SEGMENT." 2017. https://doi.org/10.2507/IJVA.3.2.9.42.

Chicago

al, Luka Samardžija et. 2017. "ANALYSIS OF BUYING HABITS - WINE SEGMENT.". https://doi.org/10.2507/IJVA.3.2.9.42.

Harvard

al, L. S. E. 2017, ANALYSIS OF BUYING HABITS - WINE SEGMENT, Faculty of Tourism and Rural Development in Pozega, available at: https://doi.org/10.2507/IJVA.3.2.9.42 [Accessed 5 Aug. 2026].

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Title
ANALYSIS OF BUYING HABITS - WINE SEGMENT
Author / contributors
Luka Samardžija et al
Publisher
Faculty of Tourism and Rural Development in Pozega
Publication year
2017
ISSN
2412-5210
ISSN
2412-5210
Language
English

Subjects

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wine; marketing; promotion; sale; segmentation
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