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A Tale of Two Airlines: A Comparative Case Study of High-Road versus Low-Road Strategies in Customer Service and Reputation Management

Donna Roberts et al · Embry-Riddle Aeronautical University · 2019

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<p>Does customer service - good or bad - really matter? Customer surveys from Ryanair and Southwest Airline passengers were examined to determine their perceptions regarding customer service for the period of 2012-2013. Southwest Airlines (n=149) was rated significantly higher than Ryanair (n=165) in overall rating (p=.0228), seat comfort (p</p>

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APA 7

al, D. R. E. (2019). A Tale of Two Airlines: A Comparative Case Study of High-Road versus Low-Road Strategies in Customer Service and Reputation Management. https://doi.org/10.15394/ijaaa.2019.1317

MLA

al, Donna Roberts et. "A Tale of Two Airlines: A Comparative Case Study of High-Road versus Low-Road Strategies in Customer Service and Reputation Management." 2019. https://doi.org/10.15394/ijaaa.2019.1317.

Chicago

al, Donna Roberts et. 2019. "A Tale of Two Airlines: A Comparative Case Study of High-Road versus Low-Road Strategies in Customer Service and Reputation Management.". https://doi.org/10.15394/ijaaa.2019.1317.

Harvard

al, D. R. E. 2019, A Tale of Two Airlines: A Comparative Case Study of High-Road versus Low-Road Strategies in Customer Service and Reputation Management, Embry-Riddle Aeronautical University, available at: https://doi.org/10.15394/ijaaa.2019.1317 [Accessed 7 Aug. 2026].

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Title
A Tale of Two Airlines: A Comparative Case Study of High-Road versus Low-Road Strategies in Customer Service and Reputation Management
Author / contributors
Donna Roberts et al
Publisher
Embry-Riddle Aeronautical University
Publication year
2019
ISSN
2374-6793
ISSN
2374-6793
Language
English

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