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THE EFFECT OF STORE ATMOSPHERE, MENU VARIETY, AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER LOYALTY AT WARUNG SALIRE

Habib Ahmad · Universitas KH Abdul Chalim, Prodi Ekonomi Syariah · 2026

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Author / responsible party
Habib Ahmad
Publisher
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
Year
2026
ISSN
2621-606X
ISSN
2621-606X
Language
English

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This study aims to analyze the influence of store atmosphere, menu variety, and customer relationship management on customer loyalty at Warung Salire Ngagel Surabaya. The research method used is a quantitative approach by distributing questionnaires to 155 respondents. Data analysis techniques include validity testing, reliability testing, classical assumption tests, multiple linear regression, and hypothesis testing both simultaneously and partially. The results show that simultaneously, all three variables significantly influence customer loyalty. Partially, menu variety and customer relationship management have a significant effect, while store atmosphere does not. The conclusion of this study is that attractive menu offerings and effective customer relationship management play a crucial role in enhancing customer loyalty at Warung Salire.

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APA 7

Ahmad, H. (2026). THE EFFECT OF STORE ATMOSPHERE, MENU VARIETY, AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER LOYALTY AT WARUNG SALIRE. https://doi.org/10.31538/iijse.v9i1.8391

MLA

Ahmad, Habib. "THE EFFECT OF STORE ATMOSPHERE, MENU VARIETY, AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER LOYALTY AT WARUNG SALIRE." 2026. https://doi.org/10.31538/iijse.v9i1.8391.

Chicago

Ahmad, Habib. 2026. "THE EFFECT OF STORE ATMOSPHERE, MENU VARIETY, AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER LOYALTY AT WARUNG SALIRE.". https://doi.org/10.31538/iijse.v9i1.8391.

Harvard

Ahmad, H. 2026, THE EFFECT OF STORE ATMOSPHERE, MENU VARIETY, AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER LOYALTY AT WARUNG SALIRE, Universitas KH Abdul Chalim, Prodi Ekonomi Syariah, available at: https://doi.org/10.31538/iijse.v9i1.8391 [Accessed 10 Aug. 2026].

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Title
THE EFFECT OF STORE ATMOSPHERE, MENU VARIETY, AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER LOYALTY AT WARUNG SALIRE
Author / contributors
Habib Ahmad
Publisher
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
Publication year
2026
ISSN
2621-606X
ISSN
2621-606X
Language
English

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Keywords: store atmosphere menu variety customer relationship management customer loyalty
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