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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell; David F. Larcker · Journal of Marketing Research · 1981

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The statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined. A drawback of the commonly applied chi square test, in addition to the known problems related to sample size and power, is that it may indicate an increasing correspondence between the hypothesized model and the observed data as both the measurement properties and the relationship between constructs decline. Further, and contrary to common assertion, the risk of making a Type II error can be substantial even when the sample size is large. Moreover, the present testing methods are unable to assess a model's explanatory power. To overcome these problems, the authors develop and apply a testing system based on measures of shared variance within the structural model, measurement model, and overall model.

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APA 7

Fornell, C. & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. https://doi.org/10.1177/002224378101800104

MLA

Fornell, Claes, and David F. Larcker. "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error." 1981. https://doi.org/10.1177/002224378101800104.

Chicago

Fornell, Claes and David F. Larcker. 1981. "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error.". https://doi.org/10.1177/002224378101800104.

Harvard

Fornell, C. and Larcker, D. F. 1981, Evaluating Structural Equation Models with Unobservable Variables and Measurement Error, Journal of Marketing Research, available at: https://doi.org/10.1177/002224378101800104 [Accessed 9 Aug. 2026].

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Title
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Author / contributors
Claes Fornell; David F. Larcker
Publisher
Journal of Marketing Research
Publication year
1981
Language
English

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