Users of the world, unite! The challenges and opportunities of Social Media
Andreas Kaplan; Michael Haenlein · Business Horizons · 2009
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APA 7
Kaplan, A. & Haenlein, M. (2009). Users of the world, unite! The challenges and opportunities of Social Media. https://doi.org/10.1016/j.bushor.2009.09.003
MLA
Kaplan, Andreas, and Michael Haenlein. "Users of the world, unite! The challenges and opportunities of Social Media." 2009. https://doi.org/10.1016/j.bushor.2009.09.003.
Chicago
Kaplan, Andreas and Michael Haenlein. 2009. "Users of the world, unite! The challenges and opportunities of Social Media.". https://doi.org/10.1016/j.bushor.2009.09.003.
Harvard
Kaplan, A. and Haenlein, M. 2009, Users of the world, unite! The challenges and opportunities of Social Media, Business Horizons, available at: https://doi.org/10.1016/j.bushor.2009.09.003 [Accessed 7 Aug. 2026].
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- Title
- Users of the world, unite! The challenges and opportunities of Social Media
- Author / contributors
- Andreas Kaplan; Michael Haenlein
- Publisher
- Business Horizons
- Publication year
- 2009
- Language
- English
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