TRADITIONAL ENTREPRENEURSHIP IN LATIN AMERICAN UNIVERSITIES: TOWARDS INNOVATION ECOSYSTEMS

This research explores how traditional entrepreneurship in Latin American universities impacts regional innovation ecosystems. Despite increasing entrepreneurial activity, most ventures remain small-scale, low-tech, and survival-driven. Using a mixed-methods approach and case studies from two Mexican universities, the study identifies key institutional barriers and best practices in entrepreneurship education. Preliminary findings highlight a persistent gap between academic training and real-world innovation outcomes. The study proposes strategies to strengthen university-industry-government collaboration, promote entrepreneurial culture across disciplines, and align education with innovation and regional development goals. Ultimately, it seeks to transform traditional entrepreneurship into a driver of sustainable, innovation-based growth in Latin America.