THE CHOCOLATE MARKET IN ROMANIA: BETWEEN SENSORY APPEAL AND MARKETNG REALITIES

Artículo

THE CHOCOLATE MARKET IN ROMANIA: BETWEEN SENSORY APPEAL AND MARKETNG REALITIES

VASILE LAVINIA-VALENTINA · Academica Brâncuşi · 2025

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Author / responsible party

VASILE LAVINIA-VALENTINA

Publisher

Academica Brâncuşi

Year

2025

ISSN

1844-7007

ISSN

1844-7007

Language

English

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Summary

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The paper analysis the chocolate market in Romania, offering insights into personal consumers’ preferences. The objective of the research is to analyze the purchasing behavior and consumers’ options using quantitative methods for gathering and analyzing the data. The main results show that chocolate is purchased based on taste, at least once a week, usually from supermarkets, and the preferred type is milk bar chocolate. Consumers spend, on average, 10 euros per week to purchase chocolate. The results are relevant to be used by producers in underpinning their marketing strategies.

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APA 7

LAVINIA-VALENTINA, V. (2025). THE CHOCOLATE MARKET IN ROMANIA: BETWEEN SENSORY APPEAL AND MARKETNG REALITIES. https://www.utgjiu.ro/revista/ec/pdf/2025-03/25_Vasile.pdf

MLA

LAVINIA-VALENTINA, VASILE. "THE CHOCOLATE MARKET IN ROMANIA: BETWEEN SENSORY APPEAL AND MARKETNG REALITIES." 2025. https://www.utgjiu.ro/revista/ec/pdf/2025-03/25_Vasile.pdf.

Chicago

LAVINIA-VALENTINA, VASILE. 2025. "THE CHOCOLATE MARKET IN ROMANIA: BETWEEN SENSORY APPEAL AND MARKETNG REALITIES.". https://www.utgjiu.ro/revista/ec/pdf/2025-03/25_Vasile.pdf.

Harvard

LAVINIA-VALENTINA, V. 2025, THE CHOCOLATE MARKET IN ROMANIA: BETWEEN SENSORY APPEAL AND MARKETNG REALITIES, Academica Brâncuşi, available at: https://www.utgjiu.ro/revista/ec/pdf/2025-03/25_Vasile.pdf [Accessed 9 Aug. 2026].

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Resource details

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Title: THE CHOCOLATE MARKET IN ROMANIA: BETWEEN SENSORY APPEAL AND MARKETNG REALITIES

Author / contributors: VASILE LAVINIA-VALENTINA

Publisher: Academica Brâncuşi

Publication year: 2025

ISSN: 1844-7007

ISSN: 1844-7007

Language: English

Subjects

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chocolate consumption; consumer behavior; consumption determinants