CORPORATE CULTURE AS THE BASIS FOR ORGANISATIONAL DEVELOPMENT AND ITS CHARACTERISTICS IN GEORGIAN ORGANISATIONS

A corporate culture is one of the most crucial components of each organisation, which promotes the creation of an efficient system for the production of goods and services and therefore is a benefit for the company. Organisations vary according to their business industries, with their needs for materials and activities, but they have one common issue, which is the need to have an effective corporate culture. Organisations are spending a lot of effort and resources to survey which factors are most important for their corporate culture to become more effective. The article presents the results of the data analysis collected through a survey of construction companies operating on the Tbilisi construction market. The data is analysed using a quantitative research method and reveals the main factors which influence establishing effective corporate culture in construction companies. Three main variables have been selected for the research such as leadership, communication, and security. The survey results indicate that while leadership style is recognised by employees and considered significant, it is not viewed as critical as the security factor. Although leadership style is relevant, its impact on shaping corporate culture within construction firms appears to be comparatively lower. Following a thorough examination of the relevant data, it was determined that communication was the next most significant factor, with security ranking second. In the field of construction, effective communication is paramount. Absent effective communication, achieving objectives and ensuring project success becomes exceedingly difficult. The survey’s findings generally support the proposed hypotheses. Leadership, communication, and security have been identified as pivotal variables in the cultivation of robust corporate cultures among construction companies operating within the Tbilisi market of Georgia. The study has practical importance for construction companies, to boost their working process in the field, which is weaker.