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The Effect of Price and Lifestyle on the Decision to Purchase Imitation Products in Malang City

Lailatul Hikmah et al · Fakultas Ekonomi dan Bisnis · 2026

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Author / responsible party
Lailatul Hikmah et al
Publisher
Fakultas Ekonomi dan Bisnis
Year
2026
ISSN
2502-4094
ISSN
2502-4094
Language
English

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This study aims to analyze the influence of price and lifestyle on purchasing decisions of imitation products in Malang City. The method used is a quantitative descriptive approach to describe the existing phenomenon. The independent variables are price and lifestyle, while the dependent variable is purchasing decision. Data were collected through an open questionnaire distributed to 54 respondents who have purchased imitation products in Malang City, East Java. Data analysis was conducted using multiple linear regression and hypothesis testing. The results show that price has a negative and insignificant effect on purchasing decisions, while lifestyle has a positive and significant effect. This indicates that lifestyle is a more dominant factor than price in influencing consumer purchasing decisions. This study is expected to contribute to consumer behavior theory and provide practical insights for businesses in developing more effective marketing strategies aligned with consumer preferences.

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APA 7

al, L. H. E. (2026). The Effect of Price and Lifestyle on the Decision to Purchase Imitation Products in Malang City. https://doi.org/10.36636/dialektika.v11i1.7683

MLA

al, Lailatul Hikmah et. "The Effect of Price and Lifestyle on the Decision to Purchase Imitation Products in Malang City." 2026. https://doi.org/10.36636/dialektika.v11i1.7683.

Chicago

al, Lailatul Hikmah et. 2026. "The Effect of Price and Lifestyle on the Decision to Purchase Imitation Products in Malang City.". https://doi.org/10.36636/dialektika.v11i1.7683.

Harvard

al, L. H. E. 2026, The Effect of Price and Lifestyle on the Decision to Purchase Imitation Products in Malang City, Fakultas Ekonomi dan Bisnis, available at: https://doi.org/10.36636/dialektika.v11i1.7683 [Accessed 8 Aug. 2026].

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Resource details

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Title
The Effect of Price and Lifestyle on the Decision to Purchase Imitation Products in Malang City
Author / contributors
Lailatul Hikmah et al
Publisher
Fakultas Ekonomi dan Bisnis
Publication year
2026
ISSN
2502-4094
ISSN
2502-4094
Language
English

Subjects

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price; lifestyle; purchasing decision
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