Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
Xinshu Zhao; John Lynch; Qimei Chen · Journal of Consumer Research · 2010
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APA 7
Zhao, X, Lynch, J, & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis. https://doi.org/10.1086/651257
MLA
Zhao, Xinshu, et al. "Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis." 2010. https://doi.org/10.1086/651257.
Chicago
Zhao, Xinshu, John Lynch, and Qimei Chen. 2010. "Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis.". https://doi.org/10.1086/651257.
Harvard
Zhao, X, Lynch, J. and Chen, Q. 2010, Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis, Journal of Consumer Research, available at: https://doi.org/10.1086/651257 [Accessed 8 Aug. 2026].
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- Title
- Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
- Author / contributors
- Xinshu Zhao; John Lynch; Qimei Chen
- Publisher
- Journal of Consumer Research
- Publication year
- 2010
- Language
- English
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