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THE INFLUENCE OF DEFENDER AND PROSPECTOR STRATEGY TYPOLOGY ON COMPANY PERFORMANCE AND ENVIRONMENTAL UNCERTAINTY AS MODERATION VARIABLES

Marten Puyo et al · Faculty of Tourism and Rural Development in Pozega · 2022

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Author / responsible party
Marten Puyo et al
Publisher
Faculty of Tourism and Rural Development in Pozega
Year
2022
ISSN
2412-5210
ISSN
2412-5210
Language
English

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This research aims to analyze and understand the influence of typology of defender and prospector strategies on company performance by using moderation of environmental uncertainty. This research is an explanatory study using a quantitative approach with survey methods. This research uses a questionnaire instrument that researchers distribute to managers of companies listed on the Indonesia Stock Exchange (IDX). Data analysis uses moderation regression analysis (MRA). The results showed that the typology of defender and prospector strategies significantly affected the company's performance and environmental uncertainty moderated the influence of defenderand prospector strategy typology on company performance.

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APA 7

al, M. P. E. (2022). THE INFLUENCE OF DEFENDER AND PROSPECTOR STRATEGY TYPOLOGY ON COMPANY PERFORMANCE AND ENVIRONMENTAL UNCERTAINTY AS MODERATION VARIABLES. https://doi.org/10.2507/IJVA.8.1.3.88

MLA

al, Marten Puyo et. "THE INFLUENCE OF DEFENDER AND PROSPECTOR STRATEGY TYPOLOGY ON COMPANY PERFORMANCE AND ENVIRONMENTAL UNCERTAINTY AS MODERATION VARIABLES." 2022. https://doi.org/10.2507/IJVA.8.1.3.88.

Chicago

al, Marten Puyo et. 2022. "THE INFLUENCE OF DEFENDER AND PROSPECTOR STRATEGY TYPOLOGY ON COMPANY PERFORMANCE AND ENVIRONMENTAL UNCERTAINTY AS MODERATION VARIABLES.". https://doi.org/10.2507/IJVA.8.1.3.88.

Harvard

al, M. P. E. 2022, THE INFLUENCE OF DEFENDER AND PROSPECTOR STRATEGY TYPOLOGY ON COMPANY PERFORMANCE AND ENVIRONMENTAL UNCERTAINTY AS MODERATION VARIABLES, Faculty of Tourism and Rural Development in Pozega, available at: https://doi.org/10.2507/IJVA.8.1.3.88 [Accessed 7 Aug. 2026].

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Title
THE INFLUENCE OF DEFENDER AND PROSPECTOR STRATEGY TYPOLOGY ON COMPANY PERFORMANCE AND ENVIRONMENTAL UNCERTAINTY AS MODERATION VARIABLES
Author / contributors
Marten Puyo et al
Publisher
Faculty of Tourism and Rural Development in Pozega
Publication year
2022
ISSN
2412-5210
ISSN
2412-5210
Language
English

Subjects

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defender strategy typology; prospector; environmental uncertainty; company performance
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