Estimating Nonresponse Bias in Mail Surveys

J. Scott Armstrong; Terry Overton · Journal of Marketing Research · 1977

Resource page

Quick overview. Review the resource’s basic details, then access the content using the main button. This page shows only the information needed to identify, cite, and open the work.

Author / responsible party

J. Scott Armstrong; Terry Overton

Publisher

Journal of Marketing Research

Year

1977

Language

English

Resource access

Open the content from the main option or choose another available source.

OpenAlex OpenAlex Works

Entrar por OpenAlex

Main access

Resource page

Resource reference page. Full text availability has not been automatically confirmed.

Open resource

Summary

Descripción general del contenido del recurso.

Valid predictions for the direction of nonresponse bias were obtained from subjective estimates and extrapolations in an analysis of mail survey data from published studies. For estimates of the magnitude of bias, the use of extrapolations led to substantial improvements over a strategy of not using extrapolations.

How to cite

Elegí el formato que necesitás y copiá la referencia al portapapeles.

APA 7

Armstrong, J. S. & Overton, T. (1977). Estimating Nonresponse Bias in Mail Surveys. https://doi.org/10.1177/002224377701400320

MLA

Armstrong, J. Scott, and Terry Overton. "Estimating Nonresponse Bias in Mail Surveys." 1977. https://doi.org/10.1177/002224377701400320.

Chicago

Armstrong, J. Scott and Terry Overton. 1977. "Estimating Nonresponse Bias in Mail Surveys.". https://doi.org/10.1177/002224377701400320.

Harvard

Armstrong, J. S. and Overton, T. 1977, Estimating Nonresponse Bias in Mail Surveys, Journal of Marketing Research, available at: https://doi.org/10.1177/002224377701400320 [Accessed 7 Aug. 2026].

Share and print

Save the record, copy its permanent link, or print it as a PDF.

Export reference

You can export the record in common formats for use in a reference manager.

RIS BibTeX

Resource details

Bibliographic information to help confirm that this is the correct material.

Title: Estimating Nonresponse Bias in Mail Surveys

Author / contributors: J. Scott Armstrong; Terry Overton

Publisher: Journal of Marketing Research

Publication year: 1977

Language: English

Subjects

Explore related resources through these subjects.

Non-response bias; Econometrics; Statistics; Computer science; Mathematics